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MSc Business Analytics

Course Description

The rapid growth of available data is transforming the way managers, accountants, investors or marketers are working. Including this data into their analyses, business plans and decisions is a must for firms to maintain their competitive advantage.

This programme is a response to these changes in the economic and technological environment. It aims to transform business students into multi-talented professionals, standing in-between their core field of expertise, such as management, finance, and marketing, and information technologies.

The programme mixes advanced modules in finance, marketing or management to provide a deep understanding of the most up-to-date methods for data-processing (machine learning, big data analysis) and data management. Our teaching philosophy is practice-oriented. With this in mind, after an intensive 12-month period of study you will complete your training with a six-month internship within a company.

Distinctive features of the programme are:
• Access to the Big Data Analytics and Technology Centre (BDATC)
• Strong focus on practical data processing and analysis skills
• Internship opportunities
• Industry links to local companies
• Cooperation with Xi’an Jiaotong University


• Introduction to Business Analytics
• Addressing Privacy and Ethical Risks of Data Sharing
• Econometrics
• Databases and Data Management
• Finance Pathway (I) - Financial Markets
• Marketing Pathway (I) - Social Media Marketing
• Management Pathway (I) - Strategic Business Analysis
• Data Mining and Machine Learning
• Social Network Analysis
• Big Data: Applications in Business
• Finance Pathway (II) - Portfolio Management
• Marketing Pathway (II) - Marketing Management
• Management Pathway (II) - Strategic Operation Management
• Internship Report / Dissertation

What are my career prospects?

Business analytics skills are in high demand in every sector of the economy, particularly within the fast-growing service sectors (finance, retail, marketing, ICT). Typical positions our graduates target include data or information analyst, technical consultant, IT-related project manager, and CRM analyst.

Visit the MSc Business Analytics page on the Xi’an Jiaotong-Liverpool University website for more details!

Student Profiles

Scholarship - No. of awards TBC

50% ScholarshipXJTLU offers a generous scholarship of 50% of the total tuition fee for all full-time masters programmes. All applicants will be considered for this scholarship based on academic merit.
Note: There are currently no scholarships available for part-time programmes.

The University of Liverpool discount If you are a graduate of XJTLU, the University of Liverpool or Xi’an Jiaotong University, you will automatically receive a discount of 20% of the tuition fee.

Corporate and Association Discounts

We are pleased to offer corporate and business/professional association discounts for managers

• For 2 or more managers from the same company or organisation for the same start date: 10% company discount on presentation of a confirmation letter from the employer • For managers working for a company or organisation that is a paid-up member of an approved professional or industry association: 10% association discount on presentation of a confirmation letter from the employer and/or the association
To sign up for the corporate or association discount or to enquire whether an association has already been approved by the University please contact [email protected] e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Value of Scholarship(s)

50% off the tuition fee


All applicants for full-time programmes will be considered for this scholarship, based on academic merit.

Application Procedure

For any enquiries regarding scholarships please contact [email protected]

Further Information


Entry Requirements

An undergraduate degree in Economics, Management, Finance, Marketing, Science or Engineering. Prior knowledge of econometrics (ordinary least squares) is desirable, but not essential.

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