Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.
A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.
Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.
Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.
See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime
What you'll learn
MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.
Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.
You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.
You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.
This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.
Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.
Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.
Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:
- Principles and Practice of Marketing
- Marketing Communications
- International Sales Management
- Consumer Behaviour
- Strategic Brand Management
- Professional Selling and Sales Strategies
- Research Methods
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:
The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes.