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Tourism Marketing (MSc)

Course Description

With a thriving tourism industry, Edinburgh is a great place to explore tourism marketing and gain the skills to successfully market tourism destinations and products.

With its rich history, abundance of attractions and world-famous festivals, Edinburgh is a popular destination for travellers and tourists from all over the world. Tourism-based businesses flourish here, many of them with international connections, making it an ideal place to study MSc Tourism Marketing.

This advanced degree will equip you with the knowledge you need to successfully market tourism destinations and products worldwide and contributes towards professional accreditation with the Institute of Hospitality.

See the website http://www.napier.ac.uk/en/Courses/MSc-Tourism-Marketing-Postgraduate-FullTime

What you'll learn

You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism.

Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences.

You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

This is full-time course and is split up into three trimesters. You can choose start in September or January. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Subjects include:
- Managing Heritage Tourism
- Tourism Marketing
- Direct and Digital Marketing
- Experience Design and Management
- Two options
- Research Methods
- Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.


As a tourism graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry, whether your career aspirations are local or international.

Career opportunities may include:
- destination development
- cultural services management
- operations management
- public sector organisations
- retail and hospitality

Visit the Tourism Marketing (MSc) page on the Edinburgh Napier University website for more details!

Entry Requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes.

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