With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world.
A career in marketing can take you into almost any sector of business and into workplaces all over the world.
With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success.
This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.
See the website http://www.napier.ac.uk/en/courses/msc-marketing-postgraduate-fulltime
What you'll learn
Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment. You'll develop quantitative and qualitative research skills and presentation techniques and you’ll understand how to develop brands in the global marketplace.
You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have good links with industry bodies including the Chartered Institute of Marketing and the Institute of Direct Marketing which add further credibility to the course.
This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
- Principles and Practices of Marketing
- Marketing Communications
- Consumer Behaviour
- Strategic Brand Management
- Global Marketing
- Research Methods
One option module from:
- Direct and Digital Marketing
- International Festival and Events Management
- Advertising as Cultural Discourse
- Managing Cultural Diversity in Organisations
- Professional Selling and Sales Strategies
- New Venture Planning
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of areas worldwide such as:
Your qualification could lead to a marketing role in:
- brand management
- information technology
- market research
The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes.