Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.
International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.
This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.
This international experience will enhance your career prospects on completion of the course.
See the website http://www.napier.ac.uk/en/Courses/MSc-International-Marketing-Postgraduate-FullTime
What you'll learn
You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.
You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.
This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
- Principles and practices of marketing
- Consumer behaviour
- Intercultural business communication
- Strategic brand management
- Global marketing
- Research methods
One module from:
- Direct and digital marketing
- Case studies in international tourism
- International festival and event management
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
This course will give you excellent career prospects in marketing including at management level.
The experience of studying marketing abroad and in a global context can open up many more marketing career options to you around the world.
The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes.