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Intercultural Business Communication (MSc)


Course Description

Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures.

Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce and marketing.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-Postgraduate-FullTime

What you'll learn

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity.

You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication.

You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Subjects include

- Intercultural business communication
- Understanding language in the global workplace
- Managing cultural diversity in the workplace
- Advertising as cultural discourse
- Research methods
- Dissertation

One option module from
- Global economic environment
- Principles and practice of marketing
- Marketing communications
- Business skills for event management in the tourism industry
- International business event management
- European language

One option module from
- Global marketing
- Organisational change management
- Case Studies in international tourism
- European language

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

Visit the Intercultural Business Communication (MSc) page on the Edinburgh Napier University website for more details!

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Student Profiles
(Scholarship)

The Business School Postgraduate Scholarship - 20+ Awards

To apply for a scholarship please complete a postgraduate form indicating in the Financial Information section that you would like to be considered for the scholarship.The application form can be found at:
http://www.napier.ac.uk/enquiries/Pages/applicationform.aspxFor more info please contact [email protected] or call 0845 60 60 40.

Value of Scholarship(s)

10% off your tuition fees in 2009

Eligibility

If you gain a 2:2 or better and apply for a full-time, postgraduate programme before 31 August 2009 you will be entitled to the Business School Postgraduate Scholarship (10% off your tuition fees in 2009).

Application Procedure

To apply for a scholarship please complete a postgraduate form indicating in the Financial Information section that you would like to be considered for the scholarship.

The application form can be found at:
http://www.napier.ac.uk/enquiries/Pages/applicationform.aspx

For more info please contact or call 0845 60 60 40.

Further Information

http://www.napier.ac.uk/business-school/Pages/default.aspx



Entry Requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above, or equivalent. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider equivalent or lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes.

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