The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. The range of institutions and phenomena considered includes all the pillars of cultural production, moving from the classical heritage sectors and museums to the world of media and communication joining the fields of material culture. Starting from the observation that the cultural world is moving towards a new model based on entrepreneurship and projects, the master wants to train professionals able to handle the tools of culture in a sustainable way both culturally and economically. The total number of hours of the Master program are divided as follows: nine months of frontal lectures, lab activities, didactic visits, integrated by individual study, project development and three months dedicated to the elaboration of the final Thesis Project, that could be done alone or in group.
The Master is organized into four main educational areas:
AREA 1_KEY ELEMENTS OF CONTEMPORARY ARTS The first area want to provide students with theoretical basis on the contemporary cultural sector and its historical roots, both nationally and internationally. In particular, they receive in this section a solid preparation on Contemporary Arts and Critics, followed by an in-depth analysis of the Arts system and the Art Market, including meeting with the main operators acting there. Moreover, a specific attention will be dedicated in this prospective to the 57th International Art Exhibition organized by Venice Biennale, experienced in an exclusive way.
AREA 2_KEY ELEMENTS OF CULTURAL PROJECT MANAGEMENT The second area is designed to provide operational tools with which students can transform the knowledge gained in employment opportunities. The methodology followed starting from an economical and creative approach, providing them with fundamentals of Cultural Economics, Business Planning, Project Cycle Management, Marketing, Crowd Founding and Engagement actions, followed by specific focus on how to create a cultural start-up or business activity in the sector.
AREA 3_CULTURAL SECTORS Heritage, Cultural industries and Material culture: the third module analyze the meaning of the word “Culture” and offer the possibility to experiment the interaction between different aspects that characterize this wide sector. Fashion, Design, Handcraft, Tourism, Performing Arts and New Technologies: workshop and fieldtrips will be organized with high professionals and operators in these fields, so to stimulate the students on the contamination between the different cultural assets.
AREA 4_ENTREPRENEURSHIP EXPERIENCE The final Thesis Project offers to the students a concrete opportunity to start – or develop, his/her own career using at best the theoretical and practical skills and methods learned during the other modules of the Master course. Based on the personal interest, they will in fact work together with a tutor on the creation and design of an accurate business plan to start an own business or to propose a project to institution operating in cultural field or to a non-profit organization. At the end of each thematic Module students are requested to pass an assessment exam, able to check the knowledge assimilated during the classes attended. Moreover, fieldtrips and specific case histories represent an important asset during all the Master, related to single course or module. At this proposal destination and testimonial could be also defined taking into consideration the proposal done by lectures and students during the pathway.
This study path is designed for post-graduates student coming from all over the world who want to specialize professionally in the world of art market and cultural entrepreneurship, but it is also intended for professionals and consultants already working in such sector, interested to investigate their knowledge of such topics to take on different professional ventures and new entrepreneurial activities.
Recipient: Istituto Europeo di Design
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