The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies.
The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives:
- Conceptualize, develop and communicate innovative ideas. - Lead multidisciplinary teams. - Build and communicate timeless concepts. - Establish personal contacts with a range of professionals from the creative environment. - “De-specialise” and unlearn to gain a broader view.
The contents covered in the course are organized into modules:
- Foundation (critical historical analysis, methodology, sustainability, visual communication...)
- Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…)
The course is aimed to professionals and graduates in any of the disciplines of the world of commercial communication, from traditional to interactive advertising, public relations, marketing, graphic design and product design. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production.
Recipient: Istituto Europeo di Design
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