The Master offers a path of experience, research and projects, combining a teaching methodology rich in theory and technique with the practical contribution of companies and practitioners that support the student at all stages of training and testing.
The course covers three main key areas: the history of fashion and applied arts, fashion design and production, marketing and communication strategies, with an increasing level of complexity. Evaluation of results is based on their consistency with the objectives and on the social, cultural, ethical and economic impact towards stakeholders and the reference system, even on a long-term basis, in relation to contemporary trends of taste, style and market.
In addition to the experimental stage that introduce students to the development of creative ideas and knowledge of the technical and technological tools useful for their representation and realization, the course covers all the aspects related to the history of fashion, applied arts, design and different features of contemporary creative expression.
Laboratory activities and innovative project teaching methodology related to the design and production (from the formulation of an idea of fashion products to its formal, functional, ethical, social evaluation) involve students through individual or group projects, workshops, tutorials, case studies, use of simulative techniques and role playing. The workshops are followed by distinguished designers, ambassadors of excellence in the fashion industry.
After examining the main types of fashion product, from accessories to dress, in all their expressions, students will investigate all the aspects of the industrial production such as phases, time, materials, resources, economic factors of the whole implementation process, even retailing and visual merchandising.
The trends of global markets in the fashion industry and the different business models have now reached revered status throughout design management, marketing strategies and communication. The purpose of this course is to introduce students to business strategies, analysis of different types of consumer – that is today both final receiver and business partner - its taste and its evolving needs. The impact of the brand on the target audience and the different aspects of traditional communication and web based fashion collections on the market will be examined, evaluating new tools and perspectives, such as the environmental impact.
The postgraduate course culminates in a dissertation, a final project aimed at checking the skills acquired by the students during the Masters programme. This project involves the launch of a new product or a new collection, where the students highlight the processes and define communication, image and style strategies.
The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I.