Based on cross-disciplinary working team, the Master applies creativity development of the best design agencies and think tanks, and stimulates the collective thinking, in order to share know-how and empower all related skills.
The philosophy of the course, project and client based, offers to participants the opportunity to experiment and put into practice mindset and methodological processes (design thinking) by carrying out real projects, through a process based on team work and learning by doing.
All projects are followed by Leader Advisors who are also practitioners, selected for their expertise on the different project topics. Conferences and seminars offer the opportunity for debates with specialists and agencies, distinguished personalities from a range of design disciplines as well as others including entrepreneurship, technology and economy. High-profile Italian and international businesses and social enterprises enrich the Masters programme by disclosing their skills through projects, case studies and strategies.
The preliminary stages of this Master introduce students to the culture of design thinking and related methodologies through lectures, workshops and laboratory works. Subsequently, participants face different project phases, experimental and interactive courses (with different purpose, complexity and goals) based on learning by doing.
At the same time students can attend nurture courses to get involved in the strategic, technological and expressive area of design, bringing ideas and insights in order to feed the personal and professional growth of the whole team.
Students are called on to take a proactive and professional role with the clients in order to overcome the academic reality. They will benefit from a practical experience, where team work change according to the brief and the proposed teaching strategy.
The Master in Design enables students to meet with different production systems, which keep stimulating and take them to develop their own project methodology, allowing them to produce unique concepts. This process gives concrete answers to the needs of the market by the use contemporary languages and signs.
The course culminates in an exhibition where students present their dissertations and internships to a committee made by other candidates and experts.
The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I.