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Marketing (MSc)


Course Description

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Term 1

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:
-Contemporary Marketing Communication
-Consumers and Consumption
-Marketing Theory
-Marketing Management and Strategy

You then choose one elective from a range which in the past has included:
-Strategic Brand Management
-Social Marketing
-Ethical Leadership

Term 2

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning. The core module in Term 2 is Research Methods in Marketing, with elective modules across marketing and management pathways which in the past have included:
-Arts, Heritage & Tourism Marketing
-Global Marketing
-Retail Marketing Management
-Services Marketing
-Business to Business Marketing
-Competitive Strategies and Organisational Fitness
-Consulting
-Innovation and Technology Management
-New Venture Creation
-Society and Sustainability
-Advanced Marketing Strategy

Term 3: Business Project or Dissertation

In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school). Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.

This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.

Adding to your experience

International Experience
If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available

Guest Speakers
As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.

Other admission details

In order to manage the volume of international applications received by the University to allow the University to ensure each application is properly reviewed, considered and processed, applications from candidates must be received as follows:
-Applications from individuals resident in Mainland China must be received by 31 January.
-Applications from any other individuals who would be required to hold a visa in order to study in the UK, must be received by 30 June.
-Applications from those individuals who fall outside of either category specified above, must be received by 31 August.

Should you miss the deadlines specified above, then it may be possible for the University to add your application to a waiting list, which may be consulted in the event that following review and processing of all applications received prior to the deadlines, vacant places remain available on the programme.

The University is under no obligation to make any offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme. Consideration of any application received by the University after expiry of the deadlines specified herein, shall be made at the sole discretion of the University.

Visit the Marketing (MSc) page on the Durham University website for more details!

(Student Profile)

Nazila Maparzadeh

2203.png The highlight of the Marketing programme is being taught by lecturers that have a real passion for what they teach. I chose Durham for its excellent research reputation and from day one have felt challenged on both an academic and creative level. I can say that it has been one of the best career decisions of my life. It has been an unforgettable experience … I have met people from different cultures and gained an invaluable amount of knowledge.

I have secured employment with an innovative marketing and PR company.The Masters has been extremely useful in terms of economics, qualitative research methods, creative thinking and social media marketing.


Scholarships

Entry Requirements

You will need the equivalent of a UK first or upper second class honours degree. There is high demand for places on this programme. To maximise your chances of being offered one of these places, we recommend that you submit your application to the University as early as possible. See course description for further admission details.

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