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Master of Marketing

Course Description

Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge.

You will develop an understanding of strategic marketing constructs and focus your learning in specialist areas. Your knowledge will be developed through a blend of formal and informal approaches that promote learning and transformation.

You will have the opportunity to learn with and from a diverse range of professionals, who bring different, but complementary, knowledge and perspectives. You will also develop the confidence to create new strategies and unleash your creativity.

Flexible study options enable you to balance busy work schedules and personal commitments. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to customise the course to suit your professional interests and career goals, and includes the opportunity to undertake a corporate project under supervision.

Professionals seeking a marketing career with a global enterprise are also encouraged to participate in one of our global study programs in marketing.

Visit the website http://www.study.monash/courses/find-a-course/2016/marketing-b6010?domestic=true

Course Structure

The course is structured in two parts. Part A. Mastery knowledge and Part B. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.

PART A. Mastery knowledge
These units will provide you with a comprehensive study of the field and the impacts of marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.

PART B. Application studies
These studies will advance your knowledge and skill development and provide you with specialist professional knowledge and advanced practical skills that can be applied in the marketing field.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/business-and-economics

Welcome to the Department of Marketing

Our department is characterised by its energy, purpose and innovation. We are one of the largest providers of tertiary-level marketing education in Australia, with more than 40 full-time academic teaching and research staff.

Excellent teaching
Marketing continues to be one of the most sought after study areas of the university. Every year we welcome over 1500 new students in our undergraduate and postgraduate programs. Students have a variety of study options and are taught by experienced academics and industry professionals. Graduates have successful careers in business and not-for-profit organisations; many of our alumni are highly esteemed and award-winning marketers.

World-class research
Our research deals with important problems in business and the wider society. Our research especially deals with issues relating to advertising, branding and communications, retailing and services, strategy and business-to-business marketing, and social marketing, including health promotion and behavioural change. Our research gets published in the very best international journals, uses the most advanced methods and approaches for consumer and organisational research, and provides cutting-edge insights. We have an outstanding record of research and are considered "well above world-standard", with an ERA (Excellence of Research for Australia) rating of 5.

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/marketing-b6010?domestic=true#making-the-application

Visit the Master of Marketing page on the Monash University website for more details!

(Student Profile)

Mitchell Alexander

The Master of Marketing is an engaging and interesting course that illustrates the role of marketing in the modern economy, and how marketing can provide value to any business.
This course has allowed me to cater my degree to my particular interests in marketing. The students I have been working alongside are equally interested in the subject matter, encouraging me to challenge my understanding and deliver my best possible work. We are offered the unique opportunity to apply cutting edge theoretical thinking to practical scenarios, both in terms of the case studies and my actual workplace. I have already become much more aware of the many facets of marketing that are at play in the economy. More than ever, I am fascinated by the interaction between consumers and businesses.

Through deepening my marketing knowledge bank and expanding my professional business network, the Master of Marketing will assist me with future career challenges.
My current employers have viewed my degree as making an important contribution to my professional development. They value the skills that I have been able to transfer to the business environment. I am now able to regularly call on marketing principles to better identify, understand and satisfy the many needs of SBS and their audience. This assists Australia's multicultural broadcaster to achieve its objectives of contributing to diversity, social cohesion and a sustainable Australian media landscape. I may seek to move into a marketing role in the future, but right now my work really benefits from being able to transfer key marketing skills, concepts and approaches to a corporate stakeholder engagement environment.

The fundamentals of marketing can be applied for numerous positive outcomes, whether that be efficiently satisfying consumer needs or through applying marketing principles for social causes.
The Master of Marketing has shown me the interconnected nature of a business' many operations, from supply and distribution to customer service and communication campaigns. This will assist me to consider challenges in a corporate environment from various angles and hopefully provide innovative solutions.

(Student Profile)

Bianca Clements

Marketing is so diverse, but I feel confident that this Master's degree has prepared me for a vast number of job roles.
Marketing is very broad and this course provides an insight into many of the core concepts, enabling graduates the opportunity to follow a large number of career choices. My postgraduate studies have allowed me to choose the career I want.

Completing this degree has provided me with the knowledge and ability to tackle any issues in my future job roles.
My degree has provided me with the knowledge, skills and confidence to overcome any challenges within marketing. It has encouraged me to think innovatively and critically, and I plan to use these principles in my career and in life in general. I believe that challenging the norms will ultimately make the world a better place.

Monash Business School is highly regarded by industry and I believe my degree will help accelerate my career.
I believe my Master's degree has already given me an edge over others in the workforce. After my time at Monash Business School, I felt that I had increased my productivity by mastering time management and organisational skills. I also felt more confident in my communication methods. These are universal skills which are in demand by all companies, and often form part of recruitment selection criteria.

Marketing is a constantly evolving discipline.
To accept these changes and think innovatively you need to develop new strategies that will best suit the needs of the target segments. This degree has taught me a number of skills, including thinking creatively and critically which helps to develop such strategies and to problem solve.

One of the biggest surprises from this degree was the amount of information you learn from your peers.
As everyone is working in different industries and acting in different roles, much is learnt from in-class discussions. I have made long lasting friendships with my classmates and stay in touch with them on social media. It is important to stay connected with other graduates as you can continue to learn from one another.


Team Monash Elite Student Performer Scheme - No. of awards TBC

The Team Monash Elite Student Performer Scheme is designed to support talented students studying at Monash to represent the University in the areas of Sport, Performing Arts and related disciplines. This program aims to assist students who perform at a state level or higher. Students must represent the University in a Monash Club/Society or at the Inter-University (Varsity) competitions and activities.Benefits:
- $100 to $1000 one-off payment and/or a Monash Sport gym membership.
- Dependant on the sport, the level played and the funding available.Selection
- Must be competing regularly in your discipline, at the highest level in your state, or above.
- Representation of Monash University in your sport (e.g. club, Monash University Club, Monash Australian University Games or Varsity Callenge).
- Your current and past performance in your elected discipline.
- Level at which your sport is played.Retention
- You must maintain satisfactory sporting performance, as determined by TeamMONASH.
- You must regularly represent Monash University in your discipline and participate in the Australian University Games.
- You must not be in receipt of regular payments from other funding bodies for your discipline.

Value of Scholarship(s)

$100 to $1000


- Australian or New Zealand citizen, holder of an Australian permanent resident visa or permanent humanitarian visa or an international student.
- Commencing or continuing undergraduate or postgraduate student enrolled at a Monash campus in Australia, including Monash College.
- Involved in a non-professional sport, performing arts or similar, as recognised by Team Monash.

Application Procedure

You must submit an application form directly to TeamMONASH (http://www.monash.edu/teammonash/talented-student-support/elite-scheme) via their Elite Student Performer Scheme

Further Information



Faculty of Business and Economics Indigenous Scholarship - 2 Awards

- Based on academic achievement and need.
- Where possible, one scholarship will be awarded to an undergraduate student and one to a graduate/postgraduate student.Retention:
You must maintain satisfactory academic performance as determined by the Faculty of Business and Economics.

Value of Scholarship(s)

Tuition fees paid per year


- Indigenous Australian background.- Commencing student in an undergraduate or graduate/postgraduate (coursework) degree in the Faculty of Business and Economics at a Monash campus in Australia.- Consideration is given if you experience forms of disadvantageThis is an external link such as:financial disadvantage
difficult circumstances
disability or medical condition
from a regional or remote area of Australia- attended an under-represented school.

Application Procedure

Find out more about application information (http://www.monash.edu.au/students/scholarships/applications.html)

Further Information



Business and Economics Indigenous Study Support Scholarship - 5 Awards

Based on need.
Where possible, bursaries will be awarded across both undergraduate and graduate/postgraduate programs.Retention:
You must maintain satisfactory academic performance as determined by the Faculty of Business and Economics.

Value of Scholarship(s)



- Indigenous Australian background.- Commencing or continuing student in an undergraduate or graduate/postgraduate (coursework) degree in the Faculty of Business and Economics at a Monash campus in Australia.- Consideration is given if you experience forms of disadvantage such as:financial disadvantage
difficult circumstances
disability or medical condition
from a regional or remote area of Australia
attended an under-represented school.

Application Procedure

Find out more about application information for:
- commencing students (http://www.study.monash/fees-scholarships/scholarships/applications)
- current students (http://www.monash.edu.au/students/scholarships/applications.html)

Further Information


Entry Requirements

Completion of Australian bachelor degree or equivalent qualification or Executive Certificate awarded by the Faculty of Business and Economics and a minimum of two years employment experience with at least a year of professional/managerial experience. Applicants will be ranked based on relevant employment experience and their entire academic record, with a credit average preferred. English requirements for international students: Minimum score required: 6.5. Individual scores: reading 6.0, listening 6.0, writing 6.0, speaking 6.0, or TOEFL 600 with a TWE of 5, or an internet-based TOEFL score of 100 with 24 plus in writing and no section lower than 20.

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