The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.
Three compulsory papers (20 Points each): MART 460 Research Methods MART 461 Marketing Theory MART 462 Advanced Marketing Analysis
Four of the following elective papers, including at least two MART papers (20 Points each): BSNS 401 The Environment of Business and Economics ENTR 411 Introduction to Entrepreneurship ENTR 415 New Venture Strategy MANT 454 Global Management MART 448 Advanced Business Analytics MART 463 Food Marketing MART 464 Consumer Behaviour MART 465 Retailing MART 466 Digital Marketing MART 467 Tourism Marketing MART 468 Branding MART 469 Advertising Planning and Concept Development MART 470 Special Topic in Marketing A suitable alternative as approved by the Head of the Department of Marketing
Plus one of the following project papers (40 Points each): BSNS 501 Applied Project BSNS 580 Research Project
Structure of the Programme
-The programme of study shall consist seven 20-point taught papers, together with a 40-point applied project or research project. (See table above). -A candidate may be exempted from some of the required described on the basis of previous study , subject to the approval of the Pro-Vice-Chancellor (Commerce). Alternative papers will be required at an equivalent level of study. -A candidate shall, before commencing the investigation to be described in the applied or research project, normally have achieved a B+ average in their coursework and secure the approval of the Head of the Department of Marketing for the topic, the supervisor(s) and the proposed course of the investigation. -A candidate may not present an applied or research project that has previously been accepted for another degree. -A candidate must pass both the papers and the applied or research project components.
Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce). Every applicant must either:be a graduate and normally have achieved an average grade of B+ at 300-level, or: have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce). No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
Recipient: University of Otago
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