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Master of Marketing Management

Course Description

The Master of Marketing Management is internationally recognised, opening doors to a career in private business, government and not-for-profit sectors worldwide. Marketing skills are vital to running a successful business, with applications in advertising, sales, services, market research, distribution and more.

Our lecturers are active in the fields of marketing research, specialising in issues such as consumer behaviour, cross-cultural cognition and destination marketing - and you will get the benefit of their knowledge, expertise and up-to-date understanding of this varied profession.

Olivia Lawrence, a graduate of the Master of Marketing Management and now a marketing coordinator with the Victoria Racing Club, says: '[The degree] provided me with the flexibility to complete my postgraduate degree while still being able to work full-time. The educational culture encouraged learning by offering flexibility, and lecturers were approachable, with exceptional industry experience. They used industry-related examples to explain theories and concepts, which made the content of the subjects easier to understand.'

Opportunities to study overseas include student exchange programs with our partner universities in over 30 countries, including the University of Innsbruck, Copenhagen Business School, the Berlin School of Economics or France's BEM Management School. Study tours are also possible, including an International Marketing Study Tour to China during the summer, conducted in partnership with China's Central University of Finance and Economics.

Graduates are eligible to join the Australian Marketing Institute, and can go on to careers both in Australia and overseas in areas like advertising, public relations, market research and international marketing.

English Language Requirements

IELTS (Academic): minimum score of 6.5 with no individual band score less than 6.0.

TOEFL Paper-based Test: minimum score of 575 (minimum score of 5 in the Test of Written English).

TOEFL Internet-based Test: minimum score of 80 with minimum overall for SLR 18; W 22.

La Trobe Melbourne (ELICOS): Completion of the English for Further Studies Advanced Stage 6B at La Trobe Melbourne with minimum 60 per cent overall and 60 per cent in final exam. For more information please visit the La Trobe Melbourne website.

English as the language of instruction in tertiary studies may be accepted.
Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English)
for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.

Pearson Test of English (Academic) (PTE): minimum score of 64 with no communicative skill score less than 59.

Cambridge Certificate of Advanced English (CAE): a grade of B or higher.

Cambridge Certificate of Proficiency in English (CPE): a grade of C or higher.

Or approved international equivalent.

Additional information

If you can demonstrate prior learning in business, either in the form of an undergraduate degree in a business-related field or with at least five years relevant business experience, you'll be eligible to apply for Advanced Standing for the four subjects of the first semester of the course. In making you an offer of Advanced Standing, the University may give consideration to a range of factors including your English language proficiency, academic record and employment experience.

How to apply

Apply now (http://www.latrobe.edu.au/study/how-to-apply/international/undergraduate-and-postgraduate) or ask us a question (http://www.latrobe.edu.au/study/contact/international/ask-a-question) if you need more help. You can also call us on +61 3 9627 4805.

Visit the Master of Marketing Management page on the La Trobe University website for more details!

Student Profiles


New from 2013, La Trobe Business School is pleased to announce three lucrative new scholarships, for local and international students, as well as discount programs for La Trobe University Alumni.

Value of Scholarship(s)



Applicants must satisfy all entry requirements and should have an indicative GPA of 70% or above from their UG degree.

Application Procedure

1. Send your completed Scholarship Application Form (PDF 80KB) to Christine Watson, Senior Admissions Co-ordinator at [email protected]
2. Wait for your scholarship award letter to be sent to you (via email)
3. Send both your scholarship acceptance and offer acceptance to your Admissions Case Officer (contact details will be provided) by the acceptance deadline indicated in your scholarship award letter

Further Information


Entry Requirements

An Australian Bachelor's degree in any discipline or an approved equivalent qualification. Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the university may give consideration to a range of factors including English proficiency, academic record and employment experience.

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