The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.
In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning.
Minimum second class honours degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates may be interviewed between mid-May and early June of the year of intake. Students must apply for a place in their preferred stream either creative or executive during the application process.
Recipient: Dublin Institute of Technology
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