This course begins by first introducing students to the current state and future trends related to information communication technologies and the many marketing challenges that such advancements bring. Through explorations of best practices in Japan and in other regions of the world, students will gain a first-hand understanding of the skills necessary to capitalize on these trends.
Finally, students will develop strategic marketing plans that integrate the concepts presented in class, gaining the individual capability to analyze, develop and implement marketing strategies that will enable these organizations to truly thrive in today’s hyper-connected world.
Recipient: International University of Japan
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