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Master in Luxury Brand Management


Course Description

Overview

The Master in Luxury Brand Management has been designed based on the idea that the acquisition of an eclectic set of competencies, which combines managerial, organizational, creative and multidisciplinary skills, has become the key to successfully operate in a highly competitive sector such as that of luxury goods.

Despite the recent acute economical crisis in many countries, the luxury sector as a whole has been witnessing an incredible growth, which shows no signs of slowing down. Its customer base is shifting dramatically, as wealth continues to spread to new parts of the globe. In order to fully size the opportunities arising from the recent changes, luxury companies, large or small need to evolve and rethink their business models in order to serve a more discriminating and demanding consumer. And they need to recruit managers with new skillsets, which this Master Course is intending to provide. The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in creative disciplines who wish to acquire marketing and business management skills, and to graduates in social, economic, managerial disciplines that wish to deepen their knowledge in the field of luxury goods, services and experiences.

Job Opportunities

This Master course represents a unique opportunity for those who want to give a new start to their career and in particular, it offers interesting opportunities for position such as:

- Marketing Manager
- Brand Manager
- Product Manager
- Business Development Manager
- Communications Manager
- Luxury Industry Consultant

Companies

A network of professionals and leaders from different areas of interest are in constant and proficient interaction and collaboration with the Master in Luxury Brand Management of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

Students have access to an extended network of connections and relationships with the most prestigious companies.

The Master program has worked with Cartier, Castel Monastero Spa & Resort, Christie’s, De Beers (Forevermark), 10 Corso Como, FutureBrand, Moncler, Oteri, Park Hyatt Milan, Pommery, Recarlo, Salvatore Ferragamo, Stone Island, Trussardi, Zagliani.


For more information please visit http://www.domusacademy.com

Visit the Master in Luxury Brand Management page on the Domus Academy website for more details!



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Student Profiles
Scholarships

Entry Requirements

The program is addressed to candidates with a curriculum in creative disciplines who wish to acquire marketing and business management skills, and to graduates in social, economic, managerial disciplines that wish to deepen their knowledge in the field of luxury goods, services and experiences.

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Recipient: Domus Academy

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