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MSc Marketing Management

Course Description


The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.


- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings


After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content


The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.


Graduates of the MSc Marketing Management program are qualified for positions such as:


- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager


- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner


- Market Researcher
- Research Executive
- Senior Researcher


- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager


MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.


This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers


- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

Visit the MSc Marketing Management page on the Grenoble Ecole de Management website for more details!

(Student Profile)

Rohit Rebelo

3885.png “One of the key reasons why I chose this program was my desire to have a marketing-centric master program which was strongly theoretical in nature and included practical application of learned concepts.
The key strength of the program is a comprehensive coverage of Marketing – it is strong enough to expand your learning horizons while adding to the value of your resume.”

(Student Profile)

Marie Mure-Ravaud; Head of Marketing Product Development Meeeeet.com, Spain

3886.gif "My year within the MSc Marketing program has enriched my academic path significantly giving me the international career opportunities I’ve always dreamed of.
The program offers high-quality and interactive teaching, where lecturers are fully dedicated to their students.
The very complete program of the MSc Marketing degree gave me useful knowledge and helped me develop personal skills which are now enabling me to handle a management position in a fast-growing Internet company based in southern Spain."


Eiffel Scholarships - No. of awards TBC

BENEFITS- Monthly stipend of €1,181
- Round-trip airfare to and from France
- Free participation in cultural activities
- Basic French healthcare coverage*Tuition fees are not covered by this award. This award covers only taught-part of master’s degree progam.PRIORITY COUNTRIES FOR THE GRANTAsia, Latin America, Eastern Europe, Middle East and new members of the European Community

Value of Scholarship(s)

Monthly stipend of €1,181


YOU MUST HAVE SUBMITTED AN APPLICATION FOR ADMISSION TO GGSB TO BE CONSIDERED.Only foreign nationals may apply. Dual nationality candidates who have French nationality are not eligible.

Application Procedure

- Your CV (résumé) of 1-2 pages in French or English. It must include your ranking and GPA (the average from your institution is acceptable)
- a Motivation Essay of 1-2 pages in French or English explaining why you chose to study in France and how this fits into your career goals. Do not forget to write your name in the file.
- plus full copies of your transcripts and degree in English or French.
- a copy of your passport
- French language certificate, if applicable
- two recommendation letters from employers, colleagues and/or professors

Further Information


Entry Requirements

Bachelor or Licence level degree

Email Enquiry

Recipient: Grenoble Ecole de Management
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