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MSc Business Development

Course Description



Brazil 2013 - https://wearedevelopment.net/brazil/
Singapore 2014 - http://en.grenoble-em.com/sites/default/files/public/kcfinder/File/GGSB/msc_BD_singapore_trip.pdf
South Korea 2015 - http://en.grenoble-em.com/news-msc-business-development-study-trip-seoul
Japan 2016 - http://en.grenoble-em.com/sites/default/files/public/kcfinder/files/Study_Trip_Tokyo.pdf
South Africa 2017

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

This program is delivered in Grenoble.

A Word from the Program Director

"Companies are looking for Business Developers with concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or worldwide agreements.

In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. The MSc Business Development aims to provide them with the tools needed to start at this level."

Marie-France Derderian, MSc Business Development Program Director

What is Business Development?


Students graduating from the MSc Business Development also receive a certificate conferring them the title of Manager International. This title, recognized by the Commission Nationale de la Certification Professionnelle - an agency belonging to the French Ministry of Labor - attests to the successful acquisition of a core of international management skills and knowledge necessary for future roles as managers in an international context. The Manager International label is registered on the Répertoire National des Certifications Professionnelles at Level 1, the highest level for such certification.

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a thesis, known as the Final Management Project. This work is approximately 20,000 words in length and is completed under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study.

This should be business oriented and coherent with your program’s objectives. You may choose to write your Final Management Project on a topic grounded in your internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-business-development

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Residency. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.


The Live Business Cases are launched by a briefing given by the company.

The Live Business Case will cover:

- Looking at business development and management issues from an integrated, holistic perspective,
- Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.

At the conclusion of the Live Business Case, students will be able to:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in small multicultural groups under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of 7 months of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.

International Residency Trip: An Amazing Opportunity!

As part of the MSc Business Development program, students have the opportunity to visit one emerging economy each year (Brazil, Russia, China, India). The goal is to create an integrated learning experience for all participants.

The International Residency Trip combines academic lectures, corporate visits, and cultural activities. The students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market. The International Residency Trip is linked with the Live Business Case and students will have the amazing opportunity to visit important companies.


"Taking part in this exceptional experience helped us in acquiring the right balance of informative business visits and opportunities for cultural exploration. All of the logistics were well organized and our hosts and tour guides provided important assistance.
We visited Michelin China, Airbus Tianjin, Sansi Tech (a Chinese company), Aon Hewitt, (consulting firm), Oxylane Decathlon, Asobio, and EDF Trading. The executives who spoke with us were particularly impressive. The level of attention they gave to our questions was exceptional."


Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time.
No prior knowledge of French is required to attend the program. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.


This course/ work shop is an introduction to all group assignments to be carried out all through the year. In order to help you be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you'll be able to imagine together how to leverage the strengths of your class and how to manage the improvement points. You have to manage the classroom as a company so we will appoint the different representatives in charge of taking care of the main aspects of the construction of the class as a performing team: event manager, class representative, time keeper, project leader, MSC community leader, Alumni communication and coordination manager. These representatives and their team will draft their action plan for the coming year.



MSc Business Development students spend their internships in prestigious international companies:

Google (Dublin), P&G (Geneva), Lagardere (Paris), Sanofi (Lyon), Henkel (Cologne), Adastra Consulting (Sofia), Sita Suez (Brussels), P&G (Saudi Arabia), Gaumont (Paris), Altran Consulting, Seb (Lyon), United Nations, Hewlett-Packard.

Some of them run their own business and others have joined their family businesses.


Students who apply to the MSc Business Development should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.


- Bachelor-level undergraduate degree in any subject with a good grade average.
- Work experience is not compulsory.
- The GMAT is not required for this program.
- Fluency in English

Visit the MSc Business Development page on the Grenoble Ecole de Management website for more details!

(Student Profile)

Katherine Hushovd

3895.jpg "In regards to the Business Case I believe its benefit lies in the fact that it empowers students to think creatively about a real problem that a company is currently facing. That the case problem is a current problem gives added meaning to students and is a cornerstone of the programs uniqueness.

Having the case situated in one of the much talked about BRIC countries gives an added international and relevant perspective. The international study trip gives students a glimpse of how MNC's adapt to and operate in a challenging market like China and also gives us real life experience in a fruitful and emerging market.

The ability to experience the energy and power of the pace of change of business in China is a true privilege."

(Student Profile)

Fouad Howayek; Account Manager for Middle East and North Africa, Google in Dublin

3896.jpg "During the second semester of the MSc Business Development program I had the chance to participate in the Procter and Gamble Information and Decision Solution Challenge in Istanbul, Turkey.

During this event, I was able to put into practice the different learning acquired during the different modules at GGSB. Those learnings definitely boosted my performance at the business challenge where together with an amazing team, we managed to rank first. Based on my performance, I was offered a 6 month internship as a business analyst in a Customer Business Development team at P&G Paris.

The main highlight of this experience was the responsibility that was offered to me on trying to change the way business is done using deep data analysis and pitching new solutions to customers. After that, I joined GOOGLE EMEA HQ in Dublin for the role of Account Manager for Middle East and North Africa for the Adsense product. Supporting publishers from 19 different countries and helping them monetizing their websites is my daily task. That's definitely the biggest responsibility I've ever had!"

(Student Profile)

Stephanie Keinert; Community Manager & Analyst at Procter & Gamble in Geneva

"During my studies at GGSB I was excited to read about an opening for a summer position in social media at Procter & Gamble - posted by JAI, the school’s association for student job opportunities. P&G was looking for 6 students of different nationalities to be Community Managers & Analysts for their respective countries. My first practical experiences in social media through our class blog about Business Development and highly interactive courses such as Digital Marketing and Customer Relationship Management were surely beneficial during the assessment day.

Since May I have been in charge of the Facebook and Twitter communication and analysis for the German, Austrian and Swiss markets for one of the company’s major brands. The various group projects in a multicultural environment during my program, and especially our Live Business Case for Michelin, were a great preparation for working in this highly international team.

Being in direct communication with thousands of users every day, I have already greatly improved my understanding of social media management and particularly consumer engagement. I furthermore learnt how to cooperate efficiently in a multinational team with various working backgrounds - not only outside the classroom, but even in one of the world’s largest consumer goods corporations. And as an extra incentive we were told that those of us with outstanding performance might be offered a permanent position in Geneva afterwards."


Eiffel Scholarships - No. of awards TBC

BENEFITS- Monthly stipend of €1,181
- Round-trip airfare to and from France
- Free participation in cultural activities
- Basic French healthcare coverage*Tuition fees are not covered by this award. This award covers only taught-part of master’s degree progam.PRIORITY COUNTRIES FOR THE GRANTAsia, Latin America, Eastern Europe, Middle East and new members of the European Community

Value of Scholarship(s)

Monthly stipend of €1,181


YOU MUST HAVE SUBMITTED AN APPLICATION FOR ADMISSION TO GGSB TO BE CONSIDERED.Only foreign nationals may apply. Dual nationality candidates who have French nationality are not eligible.

Application Procedure

- Your CV (résumé) of 1-2 pages in French or English. It must include your ranking and GPA (the average from your institution is acceptable)
- a Motivation Essay of 1-2 pages in French or English explaining why you chose to study in France and how this fits into your career goals. Do not forget to write your name in the file.
- plus full copies of your transcripts and degree in English or French.
- a copy of your passport
- French language certificate, if applicable
- two recommendation letters from employers, colleagues and/or professors

Further Information


Entry Requirements

Bachelor or Licence level degree

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