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Business Management in the Creative Industries MSc

Course Description

Reasons to study Business Management in the Creative Industries at DMU:

The Business Management in the Creative Industries MSc will provide a platform for students to enhance career prospects within the creative industries through a combination of theoretical and practical learning.

This programme is ideal for students coming from backgrounds in design, arts, media, technology design, gaming, film or other creative areas who are seeking to enhance their business skills. Students from other backgrounds who are interested in creative industries or in careers in marketing or advertising will also benefit from the course. We have expanded the range of optional modules, providing you with a greater opportunity to specialise according to your career and personal interests.

This course will develop your theoretical and applied knowledge in areas such as entrepreneurship, creativity and innovation, strategy, finance, people management, brand design and the future influence of technological innovations.

You will study a range of management issues and develop relevant skills for operating and managing in the creative industries, which have seen significant global growth in recent years.

Students will have the opportunity to take part in a placement or an internship as part of the Executive Company Project or participate in an Entrepreneurship Project providing the opportunity to prepare a full business plan under the guidance of an academic supervisor and industry mentor. Alternatively, students can pursue a Creative Research Project which is a 'hands-on' live design project or more traditional dissertation. All of the project options allow you to apply knowledge from the course to a real-world business environment.

If you are interested in this programme but are unsure of your eligibility to apply, please send your CV/resume or profile to for review.

•Option to pursue an Executive Company Project, Entrepreneurship Project, Creative Research Project or Dissertation

•Personal leadership mentoring and career coaching

•World-leading academics from the faculties of business, arts, humanities, design and technology

•Unique learning environment headquartered in the Great Hall of Leicester Castle

•Regular presentations by leading business figures

•Networking and peer support as a result of being part of a small, exceptionally talented tutor group

•Modules that have been developed in partnership with business, with the objective of providing students with key skills needed to lead and succeed in today’s global business environment

•Access to the postgraduate wing of the £35million Hugh Aston Building which has its own café and store

•Access to a high tech 24/7 high-tech library with a choice of learning environments. This in addition to new amenities such as the QEII Diamond Jubilee Leisure Centre

•Mentoring and one-to-one academic support from leading academics, at the forefront of their fields

•Excellent contact hours of 15 or more hours per week

•Emphasis on the development of business-relevant cultural awareness, including optional language study Valuable links to Leicester’s Curve Theatre, the British Library, Channel 4, the BBC, Leicestershire TV/Channel 2020, BBC Leicester, Harborough FM, GV Gallery London, The Phoenix Partners, Global Radio Dave’s Leicester Comedy Festival, one of Europe’s largest comedy festivals, amongst others

Teaching and Assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test.
Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.

Course Modules

•Entrepreneurial Finance and Financial Management

•Strategic Management
•Business Creation and Innovation

•Leadership and Culture in Organisational Contexts
•Introduction to the Creative Industries
•Integrated Brand Management
•The Business of the Performing Arts
•Knowing and Developing Yourself for Professional Success
•Global IP Management

Optional modules

•Creative Technologies
•Creative Research Methods


•Dissertation involves research informed by a critical discussion, relevant issues and evidence. You will evaluate research methods available, identify and critically review literature, analyse information and draw conclusions relevant to a critical area.

•Creative Research Project is a hands-on live design project or more traditional disseration.

•Executive Company Project offers an opportunity to complete a practical management project in the workplace, so you can link theory to practice and develop practical skills for leadership. You will research a management issue provided by a sponsoring organisation, supported by both academic and work-based supervisors, while engaging with the business world.

•Entrepreneurship Project gives you a chance to prepare a full business plan under the guidance of an academic supervisor and industry mentor. Alternatively, you can pursue a Creative Research project, which is a hands on, ‘live’ design project or a more traditional dissertation.

Graduate Careers

A degree in Business Management and the Creative Industries will open up a wide range of career opportunities as you develop a broad base of skills that are in great demand with global employers.
You may choose to pursue careers in brand management, account management, talent management or a variety of other roles within the creative industries.
You will benefit from access to DMU’s established Careers and Employability Team, who offer employability sessions and workshops and can advise you on your options.

Visit the Business Management in the Creative Industries MSc page on the De Montfort University website for more details!

Entry Requirements

You should hold a good Honours degree, or overseas equivalent, in any subject, or a professional qualification deemed to be of equivalent standing.Applicants are required to have gained an IELTS score of 6.5 or a Cambridge Proficiency Certificate grade B or above.Exemptions from providing evidence of English language proficiency may arise if an applicant has gained an undergraduate degree from a UK university, or gained their undergraduate degree from a non-UK but English language medium recognised university, or completed a UK professional body programme of study.

Course Fees

UK/EU Fees: £12,500 International Fees: £16,000

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