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Fashion Management with Marketing MA

Course Description

The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

Our innovative programme is aimed at graduates with a fashion, textiles, design or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.

You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques, and brand management theories. You will graduate with an advanced understanding of the global fashion industry.

Teaching usually consists of one hour lectures followed by one or two-hour seminars or tutorials for each module. You will also be expected to conduct a substantial amount of self-directed learning, which is important for you to contextualise your studies and to broaden your knowledge. The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module includes the formulation of a weekly blog for you to keep abreast of topical issues. You will also be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members.
We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricula activity. Teaching staff come from a range of art and design disciplines, contributing to their own areas of expertise. Throughout the programme the curriculum is also enhanced by visiting lectures from a variety of business experiences.

Graduate careers include fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing, supply chain management, and e-commerce. Graduates would also be in a strong position to consider developing a new business along with the support from the university's business development unit.

Visit the Fashion Management with Marketing MA page on the De Montfort University website for more details!

Student Profiles

Art, Design and Humanities Vice-Chancellor's 2020 Scholarship - 20+ Awards

The scholarship programme is based on academic achievement and merit, and applies automatically to all DMU Home/EU students who are graduating this year (2014) or have graduated within the last two years (2012 or 2013) who achieved 2:1 or above, and enrol onto one of our full-time Masters programmes.For terms and conditions and a full list of eligible courses, please visit dmu.ac.uk/adh2020

Value of Scholarship(s)

50% tuition fees discount


At De Montfort University (DMU) we are fully committed to supporting our students and graduates throughout their personal and career development, and that is why we would like to introduce the Vice-Chancellor’s 2020 Scholarship scheme for DMU alumnus, which will cover 50% of the tuition fee on a postgraduate taught course at DMU.

Application Procedure

The scholarship will be awarded automatically (subject to the eligibility criteria). There is no separate application process or deadline.

Further Information



Vice-Chancellor's Sports Scholarships - 20+ Awards

As part of De Montfort University's (DMU) ongoing commitment to sport and enhancing our students' experience, we are delighted to offer the new Vice-Chancellor's Sports Scholarships; available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. The Vice-Chancellor's Sports Scholarship provides an opportunity for talented students to develop their performance in sports, becoming a DMU champion for sport, and performing in the British Universities and College Sport (BUCS) and Varsity competitions; whilst gaining a recognised degree qualification, across a wide range of courses and disciplines*.Each of our 30 dedicated packages provides students up to £6,000 of support each; including a £4,000 cash bursary and £2,000 towards sport-specific support, such as; physiotherapy, strength and conditioning, and private medical insurance for example.

Value of Scholarship(s)

Up to £6000


- Be a UK or EU status student
- Be starting a full-time undergraduate or postgraduate taught course at DMU in September 2016
- Compete at a high representative level, and most-importantly be able to demonstrate passion and commitment to your sport
- Participate in the annual DMU sports club 'trials' and selection process within your chosen sport
- Where appropriate, be an enthusiastic role model to represent DMU; for example, with external partners, in the media, to prospective DMU students at Open Days and any other suitable event
- Where appropriate, compete for DMU in all competitions and training events, including at Varsity and BUCS events.

Application Procedure

How to apply
The application process for the 2016-17 academic year is now open. Download the form here, complete fully and return to the DMU Sports Team ([email protected]) by Friday 15 July 2016 for the first deadline, or Thursday 1 September for the extended deadline.Timeline for 2016-17 Application ProcessFriday 15 July - First deadline for scholarship applications
Friday 29 July - Successful applicants will be informed of final decision
Thursday 18 August - A level results day - Undergraduate scholarship decisions ratified according to academic entry to university
Thursday 1 September - Extended deadline for late applicants

If you have any queries about the scholarship, your eligibility or how the terms relate to your sport, please contact [email protected]

Further Information


Entry Requirements

You should have the equivalent of a 2:1 or above UK bachelor's Honours degree in a related subject. If you have other professional qualifications and a minimum of two years industry experience we will consider your application on an individual basis.If English is not your first language, you must have an IELTS score of 6.5 or equivalent. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Course Fees

Please see dmu.ac.uk/pgfees for more information

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