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Strategic & Digital Marketing MSc


Course Description

About the course

This is a specialist master’s degree for students with existing qualifications in marketing or business and/or substantial marketing experience. If you have little or no previous marketing experience or qualifications you should consider our Marketing Management MSc which is a career entry course.
•Boost your potential earnings
Faculty of Business and Law postgraduates command an average salary of £44,186 (DLHE, 2013/14)
•Enhance your marketing knowledge
Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
•Develop essential analytical skills
Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
•Personal and professional development
Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions.

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales. Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.
Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications

Visit the Strategic & Digital Marketing MSc page on the De Montfort University website for more details!

Entry Requirements

You should have a good honours degree, or overseas equivalent, in marketing or in business or management with substantial marketing content. Applications from mature students without the formal academic qualifications but with significant marketing management experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available both before and during the course if required.

Course Fees

2016/17 Tuition Fees: £7,000 (UK/EU), £12,200 (International)


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