The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint and of customer value generation.
On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of application areas is constantly being updated and is intended to provide students with well-founded access to specific markets.
Besides the application areas and the compulsory subjects, core studies consist of independent electives and a Master’s thesis, and are supplemented by Contextual Studies (particularly in sociology, psychology, communication and languages).
MSC graduates have a wide range of qualifications and are prepared for attractive functions and professional fields such as:
• executive and specialist tasks directly related to the market such as product management, marketing, market research, customer
relations management and service quality management;
• communication jobs such as media work, public relations, advertising and e-communication;
• tasks in public administration such as location marketing and the configuration and management of customer-oriented administrative processes;
• corporate start-ups;
• research and teaching at universities and universities of applied sciences.
The MSC enables students to spend exchange semesters at more than 190 partner universities. There is the additional possibility
of completing a CEMS MIM or a DM2 double degree course. http://www.exchange.unisg.ch
The programme is offered in German and in English.