The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint and of customer value generation.
Subject-matter and structure
On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as interactive marketing, sustainable products and services, the marketing of innovations and automotive marketing, financial services and insurance or SMEs, and life-cycle-oriented corporate management.
The selection of application areas is constantly being updated and is intended to provide students with well-founded and attractive access to practice and specific markets. One central element of our course programme is also constituted by partnerships and project work with companies. In an application project, students deal with a real problem in groups with the same practice partners for three semesters.
Besides the application project and the application areas, core studies consist of courses in Customer Value and Communication Management, Consumer Behaviour and Market Research, and independent electives. They are supplemented by a Master’s thesis and Contextual Studies (particularly in sociology, psychology, communication and languages).
The University of St.Gallen is active and positions itself at an international level. Its degree-course system enables students to spend exchange semesters at one of the 190 partner universities. Furthermore, there is a possibility of obtaining a CEMS MIM – Master’s in International Management, thus acquiring a double degree. Our students are also in a position to apply for the DM2 double degree course.
Since the Autumn Semester 2012, the MSC has offered a German language and an English language programme. Students attend the whole range of compulsory subjects in the language of their choice.
“The MSC is characterised by diversity and a high degree of commitment of its faculty. I chose the MSC because of its practical relevance and its interesting theoretical structure. The application project provides a valuable insight into practical working life, which is a plus for the career start.”