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Executive Master in Business Innovation

Course Description


The Executive Master in Business Innovation (MBI) of Deusto Business School (The University of Deusto), one of Spain´s most prestigious centres for business studies, is offered in collaboration with the Judge Business School (University of Cambridge) and it is specifically designed to prepare you to successfully manage Business Innovation.

Throughout the Programme you will learn new business design models and strategies, new organisational models, advanced market and technological forecasting techniques, key value-chain practices, individual and organizational skills and capabilities, effective innovation management processes, competitive high-tech entrepreneurship, and constructive leadership models for innovation and change.

The MBI is targeted at experienced managers, consultants and entrepreneurs who intend to build innovative organisations. Coming from the private, public or academic sectors, participants will have a strong interest in building innovative business in order to gain competitive advantage in today’s global economy. This programme will give you an impulse in creativity, knowledge, innovation management capacity and leadership in promoting innovation within your organisation, taking your professional career to a higher level.

This innovative Masters programme draws contributions from leading experts and practitioners who will introduce key contents for Business Innovation in organizations. The programme develops and applies effective sequence building on a solid foundation to incorporate the latest thinking in innovation. The MBI is organised around 7 intensive one-week modules over a period of 12 months, starting in February. The multifaceted methodology includes case studies, reference visits, specific work on organisations and thematic projects.


The Executive Master in Business Innovation programme aims to help your company secure its future through improving your current business and developing new enterprises from existing businesses. More specifically it enables you to:

• Identify innovation opportunities in your value chain
• Provide a systematic way to improve the implementation and market commercialization of strategic ideas
• Help you manage ideas and knowledge both inside and outside your company

Vision, tools and capabilities

The MBI Programme includes aspects such as the ability to interpret signals from the macro environment and the market; the generation and identification of new consumer values; new strategies and ways of implementing organizational change; the building-up of internal innovation capabilities; and the development of efficient relationships within and across organisations.

Participants will also learn to manage the work of the firm within wider national and/or regional innovation systems and will master the sustainable use of resources to acquire, transfer and transform knowledge into applicable procedures, mechanisms and systems. In short, a whole series of aspects that form part of an innovative and competitive corporate culture.


For companies and organisations:

> To understand new business models that can benefit from the opportunities generated from the intensity of technological and industry change.

> To improve management competencies in delivering effective innovation processes and projects.

> To achieve closer integration of both technological and non-technological innovation so as to maximise the capacity of the company to create value that is recognised by consumers, thus creating significant economic returns.

>To promote high-tech spins-offs within (intrapreneurship) and outside (entrepreneurship) the company, and to market these new ventures profitably.

>To identify and organise appropriate roles and flexible mechanisms that help manage internal structural change in a smooth and efficient way.

> To encourage coordination between innovation and production agents as an effective way to develop integrated innovation programmes.

> To identify the innovation policy framework in the regional, national and international context in order to benefit from current legislation programmes and tools and, as part of collective bodies and initiatives, to promote the design of more effective policies.


The MBI programme is designed for corporate innovators who are committed to creating value by building innovative businesses and promoting effective innovation practices. Participants on the Executive MBI include:

>> Experienced managers, responsible for developing or implementing strategic decision making at both business unit and company level.

>> Entrepreneurs and company owners.

>> Advisors and management consultants, seeking to develop his skills in the management and promotion of innovation.

>> Other professionals in the private or public sector working or considering roles with an element of business innovation.


Module 1 Strategic Analysis for Innovation (Observation and diagnosis)
Module 2 Open Innovation and Innovation Systems ( Promoting effective innovation)
Module 3 Leadership for Innovation ( Effective Leadership)
Module 4 Building the Innovative Organisation (A management toolkit)
Module 5 Innovation Management ( Frameworks, processes and procedures)
Module 6 Leveraging Innovation:Entrepreneurship, Intrapreneurship and High Tech Spin Offs (Promoting market iniatives)
Module 7 Global Innovation Hot Spots (Distinction innovation models around the globe)

Innovation Applied Project

Visit the Executive Master in Business Innovation page on the University of Deusto website for more details!

All Available Videos:

(Student Profile)

Francisco Pihneiro

"The module in Cambridge has been a very inspiring holistic and powerful programme covering many aspects of the art and science of entrepreneurship delivered by a top class faculty and speakers"

(Student Profile)

Javier Alonso

"Throughout this programme, I have foudn a real sense of business, to identify what my true passion is and to follow it through, not only in business but in my personal life too, and also how to align and balance both worlds. A course in business innovation must be innovative in itself and this one is. The way in which lectures take place, with teachers coming from different parts of the world, with different skills, is very enriching. The format itself is also important with intensive one week modules in different locations, such as Bilbao, Cambridge, San Sebastián and Florence, which allows greater complicity within the group and thus greater enjoyment".

(Student Profile)

Xele Olaizola

"I like how this master focuses on innovation as a strategic business requirement,. It has help me to ask the right questions, to learn from successful entreprise initiatives, to implement innovation in my company and also to create a valuable network "


Entry Requirements

In order to be considered for the Programme, candidates must be able to demonstrate the following:> At least five years professional experience in positions of responsibility.> A University degree from a recognised institution of higher education.> Proficiency in English Language

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