The course integrates world-class design-driven innovation and strategic management teaching and research activities through a unique teaching approach. Offered by Centre for Competitive Creative Design (C4D), the MDes in Design, Strategy and Leadership exploits existing expertise within and School of Management. This executive Master's course reflects the need for qualified professionals with a range of skills in both the creative and strategic domains, who can combine the disciplines of creative innovation strategy and design leadership in order to deliver growth and increased competitiveness.
The successful use of strategic and tactical design within industry and private sector organisations is able to impact on business performance, build market share, generate and sustain growth, improve productivity and increase competitiveness (Design Council, 2011). The Cox Review Report (2005) stresses the importance of the creative sector in the national competitiveness of the UK. It highlights the notion that future growth can only be achieved through a long-term commitment to promoting and harnessing the wealth creating potential of creativity and innovation.
Offered by Centre for Competitive Creative Design (C4D), the MDes in Design, Strategy and Leadership exploits existing expertise within and School of Management. This executive Master's course reflects the need for qualified professionals with a range of skills in both the creative and strategic domains, who can combine the disciplines of creative innovation strategy and design leadership in order to deliver growth and increased competitiveness.
The course integrates world-class design-driven innovation and strategic management teaching and research activities through a unique teaching approach.
Start date: Full-time: October. Part-time: throughout the year.
Duration: Full-time PgCert - one year, Part-time PgCert - two years, Full-time PgDip - one year, Part-time PgDip - two years
English Language Requirements
If you are an international student you will need to provide evidence that you have achieved a satisfactory test result in an English qualification. The minimum standard expected from a number of accepted courses are as follows:
IELTS - 6.5
TOEFL - 92
Pearson PTE Academic - 65
Cambridge English Scale - 180
Cambridge English: Advanced - C
Cambridge English: Proficiency - C
In addition to these minimum scores you are also expected to achieve a balanced score across all elements of the test. We reserve the right to reject any test score if any one element of the test score is too low.
We can only accept tests taken within two years of your registration date (with the exception of Cambridge English tests which have no expiry date).
The MDes course comprises eight assessed modules, in which students engage in creative leadership, strategic design management, financial and business planning, design thinking and innovation strategy. Modules are delivered in facilities in London, supported by seminars, workshops and lectures in creative and design agencies, providing a closer link to professional practice. Residential elements will be delivered at Cranfield. Students also undertake a group project, in which they apply their skills to real business challenges, and complete an individual thesis project.
Postgraduate Diploma (PgDip) students complete eight modules and the group project. Postgraduate Certificate (PgCert) students complete six modules.
This course comprises eight assessed modules, a group project and an individual project.
- Personal Leadership and Development
- Consumer Trends for Design, Strategy and Leadership
- Design and Brand Management
- Creative Enterprise and Entrepreneurship
- Managing Innovation and New Product Development
- Whole System Design
- Strategic Management and Leadership
- Programme and Project Management
The individual thesis project offers students the opportunity to develop their research capability, depth of understanding and ability to provide world-class solutions to real problems in design strategy and leadership.
The group project involves students working in teams to fulfil demanding objectives within a tight timescale, applying state-of-the-art technologies and approaches to addressing major challenges in design strategy, and delivering results to a high professional standard. A dissertation may also replace the group project for part-time students.
Industrially orientated, our team projects have support from external organisations. These include: Airbus, Atkins, Altro, Bromford Industries, Benaa Group, BT, Caterpillar, Centre for Process Innovation, Cisco, DPD, Dragon Rouge, Engineering Photonics Centre, Environcom, ERA Foundation, GKN Hybrid Power, HS Marston Aerospace, Ihsan Center, Labinal Power Systems, Maier Group, Novartis, Okaz Organization for Press and Publications, Operations Excellence Institute, Rolls-Royce, Safran Power, SENTi, SPI Laser, St George’s University Hospitals NHS Foundation Trust, Ultra Precision Centre, and Whirlpool.
As a result of external engagement Cranfield students enjoy a higher degree of success when it comes to securing employment. Prospective employers value the student experience where team working to find solutions to industrially based problems are concerned.
Taught modules 40%, group projects 20%, individual project 40%.
Takes you on to essential leadership roles in the creative industries, public and private sectors, embedding creative and innovation techniques into all areas to fill the provision gap between creativity and commerce.
For further information
On this course, please visit our course webpage - http://www.cranfield.ac.uk/courses/masters/design-strategy-and-leadership.html
Candidates must possess, or be expected to achieve, a First or Second class UK honours degree in a relevant business, engineering or design-based discipline, or the international equivalent of these UK qualifications. Other relevant qualifications together with industrial experience may be considered.