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Innovation and Creativity in Industry (MDes/PgDip/PgCert)

Course Description

Course Description

The course has been developed in collaboration with employers to address the demand from government and industry for modern business leaders able to exploit creativity in business. The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development.The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design.


In today’s highly competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of design thinking in shaping business strategy. Forward thinking professionals with the ability to integrate creativity and design thinking in the business functions of engineering, management, communication and commerce, will be sought after by employers across multiple sectors.


The course comprises eight one-week assessed modules a group design project, which includes individual concept development through collaboration, and an individual design project resulting in a public exhibition.

Core Modules

Technology and Prototyping
Consumer Trends for Innovation and Creativity in Industry
Design-driven Innovation Processes and Brand Management and Communication
Creative Enterprise and Entrepreneurship
Managing Innovation and New Product Development
Whole System Design
Smart Materials and Processes
Programme and Project Management

Individual Project

The individual design project provides you with the opportunity to enhance your independent learning ability and knowledge by developing solutions to real problems in an industrially relevant area.

The subject of the project is agreed between the student and the supervisor and will normally be based around part of the taught material and/or a company problem.

Group Project

The group project is an important element of the MDes Innovation and Creativity in Industry programme. The objective of the group project is to provide the students with experience of working as part of a team, organising the various elements of the project within a group, managing resources and developing their reporting and presentation skills. The project is carried out with students from the University of the Arts London.

Industrially orientated, our team projects have support from external organisations. These include: Airbus, Atkins, Altro, Bromford Industries, Benaa Group, BT, Caterpillar, Centre for Process Innovation, Cisco, DPD, Dragon Rouge, Engineering Photonics Centre, Environcom, ERA Foundation, GKN Hybrid Power, HS Marston Aerospace, Ihsan Center, Labinal Power Systems, Maier Group, Novartis, Okaz Organization for Press and Publications, Operations Excellence Institute, Rolls-Royce, Safran Power, SENTi, SPI Laser, St George’s University Hospitals NHS Foundation Trust, Ultra Precision Centre, and Whirlpool.

As a result of external engagement Cranfield students enjoy a higher degree of success when it comes to securing employment. Prospective employers value the student experience where team working to find solutions to industrially based problems are concerned.


Taught modules 40%
Group projects* 20%
Individual research project 40%


Funding opportunities exist, including industrial sponsorship, School bursaries and a number of general external schemes. For the majority of part-time students sponsorship is organised by their employers. We recommend you discuss this with your company in the first instance.

The Panasonic Trust fellowship scheme is available to students registered on the Innovation and Creativity in Industry MDes/PgDip/PgCert - http://www.raeng.org.uk/grants-and-prizes/schemes-for-students/panasonic-trust-fellowships

Career opportunities

Cranfield has an international reputation and track record in industrial research for applied sciences, engineering and management. Cranfield University is recognised internationally as the leading UK educational institution in art and design, named in Business Week as one of the worlds best design schools.

There is a recognised skills shortage in competitive creative design. Graduates of this course are therefore sought after by employers and will be able to secure positions within a range of sectors. Roles are varied, ranging from managers of people to design managers in creative industries. Graduates will possess a combination of science-based skills with creative insight which is increasingly desirable for employers looking to enhance productivity performance in an increasingly competitive marketplace.

Further Information

For further information on this course, please visit our course webpage - http://www.cranfield.ac.uk/courses/masters/innovation-and-creativity-in-industry.html

Visit the Innovation and Creativity in Industry (MDes/PgDip/PgCert) page on the Cranfield University website for more details!

Entry Requirements

Candidates must possess, or be expected to achieve, a First or Second class UK Honours degree in a relevant science, engineering or related discipline, or the international equivalent of these UK qualifications. Other relevant qualifications, together with significant experience, may be considered.

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