This programme will give you the specialised skills and knowledge to become a successful marketing manager of the future.
You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research or multi-channel marketing.
Designed with senior marketing practitioners to give you cutting-edge knowledge and skills in strategic marketing. Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by high-profile industry partners, and by a real-life Marketing Consulting Project involving a reputable organization.
I chose Cranfield because if its high rankings. Life on campus is like a little universe of it own. The academics that taught me and the career service are fantastic. The Cranfield alumni network is very powerful and I am pleased to be part of it. I did a consultancy project whilst studying with an external client which was great experience.
Marco Marioni, Danone Ltd (London), MSc Strategic Marketing, 2014, full-time
I chose Cranfield for its great reputation which has been formed by the many industry leaders who have studied or worked there. I believe that the knowledge I have acquired will be an invaluable asset to any organisation and be beneficial to my career. The environment is next-to-none for studying and the lecturers are very experienced. For our group project we worked with a marketing consultancy in London on one of their real-life business problems. Connecting with business in this way brings learning to life.
I studied full-time at Cranfield, which I chose because of its good reputation in the field of logistics and supply chain management. I found its close relationships with industry gave me opportunity to work on real things which bring true value for my future career. The research environment is focused and mature.
Some of my experiences when I was at Cranfield were tough but introduced me to new items like popular topics in industry. I found the time constraints for assignments and projects brought challenges but helped me to improve my own processes to deal with tough times. I learned how to solve complicated problems in a much more effective way. So, all in all, my course has helped me to be more positive when facing difficulties by teaching me how to get over them.
At the beginning of the year we did group assignments. Then, for my thesis project, I worked alone. My thesis project was sponsored by British American Tobacco (BAT) and focused on a procurement-related topic. The company was very supportive - both regarding my project and my career development. My professor at Cranfield also guided me with clear structure and direction. With their help, I reached outcomes I didn't expect I would be capable of when I first arrived.
Miss Yue Zhu, Business Navigator, Carlsberg Supply Company, UK
(MSc, Logistics and Supply Chain Management, 2014, full-time)
- Why did you choose Cranfield?
James wanted to join his family’s jewellery company, Boodles, but felt he needed to learn more business skills first. A history degree had been interesting, but it hadn’t prepared him for the business world. Marketing was the main area of interest to him, with brand management of particular relevance.
The reputation of Cranfield School of Management was very important to James in deciding where to study, as was its proximity to London. In addition, it had just launched exactly the course that he was looking for, an MSc in Strategic Marketing.
- What was Cranfield's impact?
James's time at Cranfield provided both a springboard and a reference point for many of the things he has done in his professional life since. The work he did with students from all over the world helped expand his horizons and prepare him for international business. He learnt a lot about marketing, and also improved skills such as how to present in public. Presenting was something James had previously done his best to avoid but now actively enjoys. He also learnt how to prioritise when facing tight deadlines and manage his time more effectively.
Either: a 1st or 2nd class UK Honours Degree (or equivalent Bachelors Degree); OR a professional qualification (e.g. Diploma from the Chartered Institute of Marketing) and have 5 years' relevant work experience
Recipient: Cranfield University
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