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MSc Strategic Marketing


Course Description

OVERVIEW

The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.

Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.

WHAT WILL I LEARN?

All students study a common core in semester one.

In semester two you will study modules specific to your chosen award, which would include material on:

positioning and perception in marketing, and an appreciation of the way brands are developed;
value added partnerships and mega marketing;
power and conflict within relationships and wider marketing networks;
expeditionary marketing and the launching of new products;
new initiatives in marketing for the 21st century.

Visit the MSc Strategic Marketing page on the Coventry University website for more details!

Entry Requirements

Applicants should hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

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