The continuous growth and increased commercialisation and professionalisation of the sport sector have led to a growing demand from the industry for postgraduates in sport management and marketing.
The Sport Marketing MA degree aims to provide specialist training for sport marketers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport industry.
WHAT WILL I LEARN?
The course covers a range of subject areas such as:
sport organisation and governance; sport marketing; sport branding; sponsorship, endorsement and naming rights; consumer behaviour in sport; advertising and PR; market research.
Students are also given the opportunity to follow optional modules such as:
international marketing; e-marketing; strategic management; entrepreneurship and small business,