The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.
This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
WHAT WILL I LEARN?
Your study would include material on:
strategic promotional planning, new initiatives in Marketing for the 21st century, branding and brand strategies, new approaches to marketing theory, service issues in a changing commercial environment, the module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.