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MBA Marketing


Course Description

OVERVIEW

Available routes: Finance MBA, Management MBA, Global Development and Comparative Law MBA, International Business MBA, International Sport Management MBA, Marketing MBA.

The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage.

WHAT WILL I LEARN?

Marketing MBA - critically analyse and apply information on the business environment, markets and buyer behaviour, within the context of given international marketing situations and to propose and justify integrated marketing plans. Apply and synthesize principles and precepts of marketing management in operational marketing planning functions.

Visit the MBA Marketing page on the Coventry University website for more details!

Entry Requirements

To commence the full-time MBA programme applicants must:be an honours graduate of any discipline, obtained from a recognised university/HE institution, or hold an equivalent qualification acceptable to Coventry Business School in a business-related area;have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity;hold IELTS 6.5 or TOEFL 600 or equivalent if English is not the applicant’s first language.

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Recipient: Coventry University
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