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Master of Sports Management

About This Masters Degree

Course Description

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the complex international sporting industry.

Exploring sports management from a grassroots level through to elite professional sport organisations and events, this program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector.

Based on the latest research and in consultation with industry, you will focus on managing high performance sport, business strategies, strategic sport marketing, human resource management, finance, risk management, law and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.

See the website https://bond.edu.au/program/master-sports-management

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:
- Professional sport teams, leagues and affiliated organisations
- Community service organisations
- Government sport and recreation services
- Local, state and national sport governing bodies
- Major event corporations
- Sport venue management
- Recreational and amateur sport organisations
- High performance sport development and player management
- Sport advertising, media relations, sponsorship and marketing
- Apparel and merchandising companies
- Not-for-profit organisations
​- Logistics, compliance and financial operations

English language proficiency requirements

As tuition is delivered in English, all students will be required to provide documented evidence of the required level of proficiency in the English language. Read more detailed information on English Language Proficiency Requirements for university study https://bond.edu.au/future-students/study-bond/how-apply/information-international-students/english-language-requirements .

Find out how to apply here https://bond.edu.au/future-students/study-bond/how-apply

Work experience & internships

As part of the Master of Sports Management, you may take the Sport Management Professional Preparation elective*. This industry experience subject is for academic credit and involves students gaining on-the-job practical experience within a sport-based organisation relevant to their studies. You will be responsible for working through tasks and projects, and expected to engage in problem-solving and professional techniques relevant to the sport organisation with which you are working. This enables you to apply the knowledge and skills you have learnt during the advanced subjects in sports management to real-world situations.

Bond University enjoys affiliations with numerous local, national and international sport organisations which grant access to real life opportunities including internships, work experience and research. Many practitioners from national and state sport governing bodies and sport organisations across professional, semi-professional and amateur levels of sport are involved in the delivery of classroom based material and workshops, as well as program governance through the maintenance of the External Industry Program Advisory Committee.

Click here to find out about the Industry Advisory Board https://bond.edu.au/about-bond/academia/faculty-health-sciences-medicine/faculty-health-sciences-medicine-industry

Bond University Sports Management students have conducted their industry experience with a varied range of sport organisations. Bond continues to expand its network of relationships in this sphere. Below are some of the sport organisations with which Bond has relationships:
- Australian Olympic Committee
- Australian Institute of Sport
- Australian Sports Commission
- Gold Coast City Council
- Association of Surfing Professionals International
- International Rugby Board
- Australian Rugby Union
- Australian Football League
- Queensland Academy of Sport
- Netball Queensland
- Baseball Queensland
- Australian University Games
- Skateboarding Australia

Throughout the program, you will be encouraged to further your career pathways by undertaking extra-curricular voluntary work in the sport sector in order to develop your practical skills and build industry networks.

* Student must maintain a Grade Point Average of at least 2.5.

An elite athlete friendly university

Bond University is a member of the Australian Sport Commission’s Elite Athlete Friendly University Agreement (EAFUA). Through this agreement, Bond is dedicated to supporting elite athletes in the balanced pursuit of their academic and sporting goals by introducing more flexible academic regulations and requirements for elite student athletes.

See the website https://bond.edu.au/program/master-sports-management

Visit the Master of Sports Management page on the Bond University website for more details!

(Student Profile)

Tim Ravenstahl

“I chose to move from a construction-based Project Engineering job in the US to study at Bond University in Australia because of Bond’s well-respected Sports Management program.
“I was part of a small cohort of students, where the classes were all intensely practical and interesting to discuss and study. Our professors gave us the opportunity to select the topics, issues and sporting organisations we wanted to research and had an open door policy for any questions we had about presentations or projects.
“They were also instrumental in helping me line up an internship with the Gold Coast Suns AFL team and provided references that helped me secure a position in Major League Baseball with the Los Angeles Angels of Anaheim.”


Entry Requirements

Successful completion of a Bachelor degree in a discipline related to the diverse areas of sport management including management, business, marketing, finance, accounting, law, public relations, exercise and sports science.

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