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Marketing and Business Innovation, MSc (Herning)

Course Description

Today, innovation is the most essential aspect of surviving the global competition and gaining market advantages. The MSc in Marketing and Business Innovation programme is designed for managers of tomorrow who wish to understand the entire organisational innovation process and how this process is linked to key stakeholders. As a graduate with expertise in the fields of marketing and organisation, you will understand the dynamics of innovation and knowledge and be able to tackle the many challenges you will face in your managerial career.

Unique mentor programme

Students will be part of the mentor programme at AU Herning during their master studies. The academic world is thus anchored to the business world. The objective of the mentor

programme is to enhance the students’ personal and academic qualifications and transform theory and academic knowledge into development of new business areas in new or existing companies.

Specifically, graduates will be able to:

Evaluate the market potential of a new product or service
Assess the impact of a new innovation on the industry
Create and implement strategies related to innovation processes
Increase creativity and manage knowledge workers.


Please note that there will be adjustments in some of the courses due to changes in the academic regulations for 2015.

Prerequisite courses during the first semester:

International Marketing Management (1st semester)

Business Research Methodology (1st semester)

Innovation Management (1st semester)

Specialisation courses during the second semester:

Globalisation and Market Structure (2nd semester)

Entrepreneurship (2nd semester)

Advanced Innovation (2nd semester)

Strategy Synthesis (2nd semester)

Leading Organisational Changes (2nd semester)

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest.

Visit the Marketing and Business Innovation, MSc (Herning) page on the Aarhus University website for more details!

Entry Requirements

Students that hold a bachelor’s degree in Business Administration or a BSc degree from Business and Social Sciences, Aarhus University can pursue direct admission to MSc programmes in Economics and Business Administration (including the MSc in Economics and Auditing) after they finish their bachelor’s degree programme.

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