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Business Intelligence, MSc

Course Description

Business Intelligence is basically about concepts and methods to improve business decision making by using fact-based support systems. Business Intelligence as a discipline is made up of several related activities, including data mining, analytical processing and business process improvement.

The programme provides you with in-depth knowledge of methods for analysing data to support decision-making and for improving business processes on the basis of business analytics.

The programme provides you with an in-depth knowledge about

- Methods for analysing data to support decision making
- How to improve business processes on the basis of business analytics

The courses of the programme will provide you with analytical skills to identify new business opportunities or identify inefficient business processes. The teaching form of the program encourages student participation and this in combination with the final thesis work will provide you with self-management and communication skills.



In the first semester you follow the prerequisite courses that form the methodological and academic basis for the further study programme.

In Business Analytics gives the student a set of tools and models that are essential for the design and evaluation of empirical investigations that can support decisions in the business intelligence area. The course will cover major research tools including research design, experiments,response models and forecasting.

IS Development & Implementation in a Business Context introduces a range of methods and techniques that can be used to understand, plan and execute the processes in which information systems are developed, implemented, evaluated and modified to enable the student to participate in the development, acquisition and implementation of information systems.

Data Warehousing provides the student with knowledge about the wide variety of database management systems available for a data warehouse solution and how to choose a solution that is relevant for the business intelligence project in question.

SAS and SQL for Business Analytics provides the student with skills to conduct proper data analysis using some of the most flexible environments available. Focus will be on data management and data manipulation with the purpose to prepare for a statistical analysis.


In the second semester you follow the specialisation courses of the programme.

Data Mining for Business Decisions teaches students how to work with large datasets and how relationships in such data can be detected with the purpose to transform data into knowledge. Business applications cover a broad range from marketing to accounting, logistics and supply chain management.

In Advanced Market Research the focus is on analytical customer relationship management. The course is devoted to customer base analysis and predictive modelling with a primary focus on customer lifetime value and customer retention.

Supply Chain Management aims to provide an introduction and a framework of the design and operations of performance management in contemporary supply chains.

Project Management aims to introduce the contents of general project management competences and provide the students with skills to manage a BI project.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at the school during the semester, at the Summer University or at one of our more than 200 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Visit the Business Intelligence, MSc page on the Aarhus University website for more details!

Entry Requirements

Students that hold a bachelor’s degree in Business Administration or a BSc degree from Business and Social Sciences, Aarhus University can pursue direct admission to MSc programmes in Economics and Business Administration (including the MSc in Economics and Auditing) after they finish their bachelor’s degree programme.

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