It is nowadays a truism that accelerating globalisation makes the world of international business a demanding and challenging place. Yet it is important to remember that change has always been part of the way we live our lives. Historically, people who have been the most successful at handling change have been those who have engaged in higher education at some point in their lives.
Successful people are generally those who have an attitude of not just adapting to changing circumstances, but who anticipate the direction of change and who can thrive in dynamic environments.
By studying international business at FH Kufstein you can be assured that you will receive a truly modern higher education in business that will help you succeed.
This comprehensive new master's degree, with its international orientation, allows students to choose from one of two specialisations, whilst simultaneously offering a wide range of electives.
The specialisations are in marketing/management and finance. The marketing/management option is designed to provide a sound management education in the broad area of marketing. A thorough understanding of services marketing, consumer marketing, consumer behaviour, social marketing and social psychology is integral to the marketing management specialisation.
The finance option, which is built upon a comprehensive economics base, includes study in the areas of corporate finance, multinational business finance, behavioural finance as well as the economics of uncertainty.
Lectures in English
Given that English is the language of international commerce, all lectures are conducted in English. Moreover, social skills are fundamental to successful business operations in an international environment. Students are given the opportunity to deepen their communication and negotiation abilities, whilst simultaneously gaining important insights into team development and conflict management. Graduates have the ability to think systematically.
During my Bachelor studies in International Business which I completed in my home country Germany, I was already sure that I would like to directly follow up with some Master studies. As I am a very cosmopolitan person, I also took into consideration to do it abroad. However, in the light of extensive tuition fees in most of the countries I was considering, it became clear quite quickly that I wanted to stay in Germany… or to go to Austria.
In the process of collecting information I recognised quickly that the International Business Studies programme offered at the University of Applied Sciences Kufstein fully corresponds to my expectations. On the one hand, the curriculum with a major in Marketing was exactly what I was looking for. On the other hand, I was convinced by the fact that the whole programme is taught in English.
Meanwhile, I’m in the 3rd semester and still sure that I took the right decision. Besides the Marketing courses which are taught in step with actual practice, continuously supported by case studies, I’m enjoying a profound education in several issues of economics and other business subjects which form an important basis for my career. With only 15 students in the course, the lectures are very intensive as well as interactive, and it is always possible for the lecturer to respond to questions of each individual.
Due to the fact that the programme is fully taught in English, lecturers from the UK, Ireland, Australia etc. are commissioned. The exchange with them about current issues and trends in Marketing and other business aspects is particularly interesting, and allows us to get an insight into other cultures’ perspectives. I also like the fact that our grades are not simply based on one written exam at the end of the semester but that we are asked to apply our acquired knowledge in projects, presentations and academic papers. All in all, I think that these studies are preparing me well for my future professional life, and represent a stepping stone for an international career.
Moreover, Kufstein and the surrounding region have a lot to offer, especially to people who love nature and mountains. In every season a variety of outdoor activities can be done. For me as a passionate skier it is great that it just takes me 15 minutes to get to Austria’s largest skiing area.
Entrance Requirements for the Master Program: Completion of a specialized Bachelor’s degree or degree course (technical college or university) or equivalent post-secondary degree