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MSc Management and Marketing


Course Description

If you aspire to be a Marketing Manager, or a general Manager with a focussed understanding of the Marketing this postgraduate Masters degree in Marketing and Management is a great choice. Studying the Management and Marketing Masters will improve your qualifications, enhance your skillset, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. When you graduate you will emerge with an internationally recognised qualification, ideally equipped to participate in the international business world.

This degree will suit you

whatever was the discipline of your first degree
whether you have graduated recently or are some way into your business career;
if you want to enhance your qualifications and keep your skills and strategies up to date;
if you are, or intend to be, a Manager in a Marketing context;
ff you are, or intend to be, a general business Manager with a sophisticated knowledge of Marketing

Overview

he Master’s in Management and Marketing is a taught, one-year, full-time programme. The course is divided into three 15 week semesters. In the first two semesters, contact time averages about 15 hours a week for the first ten to twelve weeks, leaving the last three to five weeks for examinations. The third semester is given over to the Managerial Reports Module, which involves 12 hours of workshops and then ongoing contact time with your tutor as you prepare a substantial piece of work (up to 14,000 words) on a real-world business and management topic.

Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organizations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.

The Management Strand

This degree will suit you, whether you are intending to be a manager in Marketing, or a general manager or entrepreneur who understands Marketing. So, especially in the first Semester, the Management strand of the Master's degree in Management and Marketing covers the fundamental aspects of Management: managing people (Human Resource Management); managing money (Accounting for Managers); managing business information (Management Information Systems) and so on. Whatever the subject of your first degree, the Aberystwyth Masters in Management and Marketing will give you an essential grounding in the knowledge base and skill set which today’s managers require.

The Marketing Strand

In a global, multi-media marketplace, modern managers and entrepreneurs require a more sophisticated understanding of Marketing than ever before. Decisions about strategy and financial planning in business are crucially dependent on market conditions and opportunities, locally, nationally and internationally. Focusing on Marketing, in the second Semester, this Master's degree in Management and Marketing will equip you, as a manager, with the key skills you need to commission or carry out national and international Market Research, to analyse its results, to understand Consumer Behaviour, and to formulate, execute and monitor a Marketing Strategy for your business which uses the most effective media for the best consumer targets.

Assessment

The taught part of the course (Part 1) is delivered and assessed through lectures, student seminars, practical exercises, case studies, course work and formal examinations. The subsequent successful submission of your research dissertation (Part 2) leads to the award of an MSc

Modules

Financial Analysis And Decision Making
Marketing And Strategy For Managers
People And Organisations
Business Economics
Implementation Delivery And Development
Marketing For Managers
Application And Integration (management And Marketing)

Employability

Every aspect of the Aberystwyth Master’s programme is designed to enhance your employability: indeed, successful completion of the Master’s in Management and Marketing is in itself certain to do so; but we set more store by the hugely enhanced knowledge, abilities and skills with which you will graduate. We believe that prospective employers take a similar view. We offer a career-development programme for professional managers, aimed at widening your knowledge, skills, experience and understanding of management and business practices. Our aspiration is to make you a better leader, a better manager and a better communicator.

In addition to those who are recent graduates, many of our students have come to what they feel are significant turning points in their careers. By completing the Aberystwyth Master’s in Management and Marketing, you will have broadened your horizons, gaining knowledge, skills and business contacts which will enable you to consider further career moves and new opportunities in the medium and longer term. It is quite possible that your career will take an unexpected, more fulfilling or more lucrative direction because of what you learn in Aberystwyth - not just about Management and Marketing, but about yourself, your competencies and your confidence.

Visit the MSc Management and Marketing page on the Aberystwyth University website for more details!

(Student Profile)

Cornelia Vo Quynh Nguyen

3502.jpg I hold a Bachelor of Business Administration degree from Oslo and Akershus University College of Applied Sciences and wanted to do my Master’s degree in the UK and Aberystwyth seemed like an ideal place. Aberystwyth is a great location along the beautiful coastline combined with its rolling moors and wooded valleys.

The MScEcon in Management and Marketing really gives me a fundamental understanding of the business world and how it works. Being a postgraduate is definitely harder and more intense compared to when I was still an undergraduate. Aside from attending lectures and seminars, you will also have to work on assignments, projects and presentations, as well as taking the exams at the end of the semester. There’s definitely more work, but as long as you like what you’re studying, you’ll do fine.

The lecturers here are very enthusiastic and understand their fields of interest very well. They also have the ability to teach and encourage students to develop critical thinking and reasoning, which I really appreciate.

With the high teaching quality, you’ll definitely benefit from this program and it will broaden your perspective and deepen your knowledge about business, which will better-equip you for your future career.

After my Masters I plan to move back to Norway and pursue a career in marketing; probably work as a marketing consultant. I have made so many good friends in Aberystwyth, I feel delighted to be part of such an international group of students.


Scholarships

Entry Requirements

A good Honours Degree in any discipline A satisfactory reference from your University

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