The Masters in Marketing will improve your qualifications, provide professional evidence of competence, enhance your skillset, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. With the postgraduate Masters in Marketing, you will emerge with an internationally recognised qualification from a well-regarded British University, ideally equipped to participate in the international business world.
See the website http://courses.aber.ac.uk/postgraduate/marketing-masters/
- Contact time:
About 15 hours per week in the first two semesters.
In Semester 3, you will plan and organise the rest of your contact time with your tutor, according to the progress and requirements of your Dissertation/Management Report
A mixture of assessment measures are used to promote learning and experience in key areas of marketing theory and practice. The Dissertation in Semester 3 is assessed by one written piece of work approximately 12-15,000 words
This programme offers you the opportunity to study advanced Marketing concepts at postgraduate level. The underlying premise of the programme is to develop an integrated and critical approach to the study of Marketing. Fundamental to the programme, therefore, is the fostering of a strong relationship between Marketing theory and Marketing practice, and you will be challenged to look beyond the superficial aspects of description and to use deeper levels of analysis to search for more innovative and creative solutions to Marketing issues. You will also be encouraged to consider, in a critical, self-reflexive way, your own positioning in relation to the theories and concepts you engage with.
Teaching in the School of Management and Business is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organizations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.
- Marketing Theory
- Marketing Applications
- Research Methods
- Corporate Marketing Communications
- Culture, Consumption and Society
- Enterprise and Innovation
- International Business
- Project Management
Qualification: Masters in Marketing
This degree will suit you...
- whether you have graduated recently or are some way into your business career;
- if you want to enhance your qualifications and keep your skills and strategies up to date;
- if you are, or intend to be, a Manager in a Marketing context;
- if you are, or intend to be, a general business Manager with a sophisticated knowledge of Marketing.
Find out how to apply here http://courses.aber.ac.uk/postgraduate/marketing-masters/#how-to-apply
A good Honours Degree (at least 2.2) in Marketing or a related business discipline. Satisfactory references from your previous University/employer