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Culture, Policy and Management - MA

Course Description

Inform policy and practice and design your own learning on a programme that has been defining the cultural landscape for over four decades.

Who is it for?

Students come from all over the world and from all kinds of backgrounds - from fashion to film and all other sectors of the creative industries. This Masters is ideal for those who have an undergraduate degree and a passion for the arts, or those with previous experience working within the cultural sector and eclectic areas of interest they want to pursue. From digital crowdfunding to policies for the creative city, and from social media and the democratisation of opera to the motivations of young fashion enrepreneurs or museum branding, students are able to investigate their own subject and develop their individual professional path on the programme.

"To an extent, the students' own interests have helped shape the way in which the course has evolved. We learn a lot from them through their experiences, their coursework, their discussions." - Course Director, Professor Ana Gaio


This programme is all about customising your learning so you can become a competent professional ready to start, continue or change your career. On completion of the course you will be able to evaluate and integrate the theories and practices of culture, policy and management.

The student experience runs through everything we do, from the structure of the course itself to our discussions and tutorials. The curriculum was developed with support from an advisory group that includes senior figures from Arts Council England, the Barbican, Shakespeare's Globe and the V&A. This means your learning is attuned to the latest insights from the sector.


The professional work placement is an elective module giving you the opportunity to work in the cultural sector to apply the skills you have gained from the programme so far.

When it comes to the organisation, it is totally up to you. Previous students have gained experience with the Southbank Centre, Tate Modern, The British Library, IMG Artists, LIFT, Business of Culture (consultancy), Motiroti, British Museum, Unicorn Theatre, Jerwood Space, London Fashion Week, Arts Council England and the British Film Institute.

The British Library said their placement student was "certainly one of the best interns we have ever had in our team. We are eternally grateful for the hard work and dedication she put into her work and for making her stay in our team a very pleasant one on all fronts. We were sad to see her go!".

Academic facilities

As part of the University of London you can also become a member of Senate House Library for free with your student ID card.

Teaching and learning

Teaching and learning is delivered through lectures, seminars, group work, tutorials, visits, workshops, verbal and written feedback, plus personal research from a wide range of resources.

You are able to apply your essay questions and academic work to the real world – and one that you know well. For example, in the marketing module, you can choose an organisation from your own country, conduct research and then write a marketing strategy, which could be practically implemented.


With 50% core and 50% elective modules, you can choose which specialisms you study from the first term onwards. This means you can design your own course and determine your direction right from the start. This flexibility offers our MA students the freedom to shape their future.

The MA is structured around a spine of four core modules taking place in the autumn and spring terms – culture, cultural policy, managing organisations and Introduction to research. The MA culminates in a 15,000-word dissertation (running through the spring and summer terms), which students complete by the end of August.

Core modules
-Culture (15 credits)
-Managing organisations (15 credits)
-Cultural policy (15 credits)
-Introduction to research (15 credits)

Elective modules
-Audiences and marketing (15 credits)
-Digital cultures (15 credits)
-Evaluation, politics and advocacy (15 credits)
-Fundraising in and for the cultural sector (15 credits)
-Global Cultural Industries, Ethics and Social Responsibility (15 credits)
-Professional placement (15 credits)
-Public culture: the politics of participation (15 credits)
-Understanding financial accounts and entrepreneurship (15 credits)
-Celebrity (Sociology) (15 credits)
-Communication, culture and development (Sociology) (30 credits)
-Popular music and society (Music) (15 credits)
-International Organisations in Global Politics (International Politics) (15 credits)
-Global Governance (15 credits)
-Designing Interactive Media (15 credits)

Career prospects

MA Culture, Policy and Management graduates find employment across all sub-sectors and occupational areas of the creative and cultural sector (in the UK and across the world).

From orchestras to the art market, and from marketing to management, 80% of our graduates are now employed in cultural roles. Here are just a few examples of our student destinations:
-Barbican Centre (London)
-UNESCO (Paris)
-Ullens Contemporary Art Centre (Beijing)
-Royal Opera House (London)
-Dongdaemun Design Plaza (South Korea)
-National Art Gallery ‘Astana’ (Kazakhstan)
-Culture Ministry (Turkey)
-Qatar Museums Authority (Qatar)
-Christian Dior (Paris)
-Arts Streaming TV (London)
-Arts Council of Singapore

Visit the Culture, Policy and Management - MA page on the City, University of London website for more details!

Entry Requirements

You will need, as a minimum: a lower second class honours degree or equivalent; an understanding of your country's cultural and creative sector and some relevant experience - this could be as an intern or volunteer. We understand that many of you will have work experience or professional practice. Special consideration is given to applications from mature students without the required formal qualifications and those wishing to make a career change.

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