Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. The programme will also examine the challenges faced by marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will be exposed to the latest contemporary research in international marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking in international marketing.
As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from industry experts and leading academics in the field, which will ensure that you are exposed to the latest industry and academic thinking – all of which lead to career readiness.
You must meet the University’s general entry criteria for postgraduate study (see View Website).If your first language is not English, you need to take an IELTS test or an equivalent qualification accepted by the University (see View Website).If you do not have traditional qualifications, you may be eligible for entry on the basis of Accredited Prior (Experiential) Learning (APL/APEL). We also consider applications for entry with advanced standing.
Recipient: York St John University
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