The Master’s of Science in Marketing focuses on educating marketing professionals to have a strongly developed critical and analytical intellect, profound knowledge and insight into state-of-the-art marketing as well as the ability to apply these insights to practical marketing problems. The programme distinguishes itself from other programmes by focusing on strategic marketing topics and integrating a managerial and research focused approach. The Master’s thus forms an excellent basis for solving marketing problems in both consumer and business markets. You will learn to think critically, make succinct analyses, and reach well-argued conclusions.
. In order to gain admission to the master, you must have a bachelor’s degree (equal to the Dutch academic bachelor’s degree), including advanced courses Consumer Behavior, Research Methods and (Services) Marketing. Excellent comprehension skills in English are absolutely necessary for the master’s programme.
Recipient: Vrije Universiteit Amsterdam
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