Over the last few years our use of technology has soared. With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. Status updates, tweets and Instagram enable individuals and organisations to share information quickly and easily. We have seen how social media can bring people together ‘en masse’ to help shape business, political and social decisions. Social media and information applications are transforming organisational development, competitiveness and flexible working. From increasing a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work, and the potential for further change is huge. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on society, commerce, public and third sector organisations in the UK and worldwide.
This dynamic and innovative degree will provide you with an understanding of how social sciences and social information systems, such as Facebook, Twitter and Vine have come together and the effect this has had on the business world and on society as a whole. The MSc in Social Media and Management is taught by experts from both the Department of Sociology and The York Management School and you will benefit from learning from those at the forefront of sociological and business research. You will develop business awareness, exploring the history of organisations, environments, and the ways in which both have changed. You will examine how digital information communications technology (ICT) is managed within businesses, as well as exploring alternative strategies for managing ICT in modern organisations. You will learn to identify and analyse the key characteristics of contemporary new media such as Facebook and Twitter, gaining an in-depth understanding of the features of social media and how social media has impacted on society. You will investigate new methods of digital data analysis – from learning how the data is created to analysing the information and exploring the opportunities and challenges presented by the availability of these new data forms. Guided by expert staff you will develop the skills to design and develop research projects from conception to realisation and the degree culminates in the production of your own original piece of research, enabling you to explore your own area of interest.
Applicants must have the minimum of a 2:1 degree or equivalent. This should be within a social science or a management/ business studies related discipline. However, it is also recognised that this course is likely to attract highly capable students from a computer science background who wish to undertake rigorous social science training.
You will develop the skills and knowledge needed to follow a career in social media management or consultancy, as an information analyst or information specialist in public or private sector organisations. The Masters also provides an ideal basis to progress to further study at PhD level. Career Opportunites include: *Social media management *Social media consultancy *Social Media marketing *Information analysts *Information management *Information specialists in public or private sector organisations *Applying social media applications in journalism