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MA Social Media and Social Research

Course Description


This innovatative Masters degree combines advanced study of social media with practical training in a range of qualitative and quantitative research methods. The programme furnishes students with skills in social research that will enable them to pursue a future career in a wide range of social media and data analysis contexts.

Programme Aims

The degree will provide a knowledge and understanding of:
*The role of social media in contemporary societies, and the contested nature of their development and diffusion
*The implications of social media, and emerging communication technologies, for social research practice, scope and import
*The ethical context, and practical and conceptual aspects, of the research process; particularly in relation to research design
*The opportunities afforded by communication technologies in relation to developing novel social scientific concepts and new research methodologies based upon large and small scale data.


This degree develops many of the key skills that the majority of employers find important. More specifically, however, it especially develops skills appropriate to employment in jobs requiring awareness of social transformation and cross-cultural difference, and needing skills in
*data analysis
*critical reasoning
*social media
*and social research

This includes work in social research organisations
*heritage and leisure
*management and organisations – especially international companies.

Visit the MA Social Media and Social Research page on the University of York website for more details!

Entry Requirements

An undergraduate degree (usually at 2.1 or above) in sociology or cognate discipline, or a professional qualification or relevant professional experience.

Course Fees

2015/16 Home/EU: £6,450; Overseas: £15,150

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