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MSc in Social Media and Interactive Technologies

Course Description

The rapid expansion of social media and interactive technologies is having a momentous effect on the way in which the business world communicates with its customers. Websites such as YouTube, Wikipedia, Flickr and Facebook have changed consumer expectations, with businesses under increasing pressure to be at the forefront of communication technology.
These advances in technology have created a demand for graduates with an understanding of new technologies, who can offer advice to businesses, academia and policymakers on how best to use social media and interactive technologies to improve their provision and relationships with their customers.
The MSc in Social Media and Interactive Technologies provides an innovative mix of social and technical skills. You will gain an understanding of the social, political and economic factors that affect the use of interactive technologies, examining how technology is perceived and employed by the user and develop the skills to design and create usable and accessible devices.


Taught by highly knowledgeable and expert staff, from both the Department of Sociology and the Department of Computer Science, this innovative and cutting-edge degree provides an understanding of social media and interactive technologies based upon the key role of social media in society, an understanding of the interaction between people and IT and the needs of the user and the ability to develop new interactive communications technologies in response to these needs.

During the course you will:
*be introduced to the concept of Human-Computer Interaction (HCI), which covers all aspects of people's interactions with digital systems, focusing on user centred design (UCD).
*be introduced to relevant social and cultural theories and concepts, which underpin social understandings of contemporary social media.
*develop an understanding of how people use digital systems and the needs of the user.
*be taught the theories behind human psychology to understand the ways in which people interact with the technology around them.
*learn about the theoretical frameworks and methods associated with research into HCI and learn how to apply this knowledge to the practical problems associated with designing and improving interactive systems.
*develop the skills necessary to design and develop your own high quality, highly usable and accessible websites.
*learn to identify and analyse the key characteristics of contemporary new media such as Facebook and Twitter, gaining an in-depth understanding of the features of social media and how social media has impacted on society.
*investigate new methods of digital data analysis – from learning how the data is created to analysing the information and exploring the opportunities and challenges presented by the availability of these new data forms.
*Guided by expert staff you will develop the skills to design and develop research projects from conception to realisation. The degree culminates in the production of your own original piece of research, enabling you to explore your own area of interest.

Career Opportunites include:

There is a high demand for graduates in the field of social media management or consultancy, working as information analysts or information specialists in public or private sector organisations.
You will develop the skills and knowledge needed to play a leading and professional role in the design and evaluation of interactive technologies in industry, commerce, academia and public service.
The MSc also provides an ideal basis to progress to further study at PhD level.

Visit the MSc in Social Media and Interactive Technologies page on the University of York website for more details!

Student Profiles

Entry Requirements

Applicants must have the minimum of a 2:1 degree or equivalent suitable experience. This should be within a social science, business and management studies or a computer science related discipline with a particular emphasis on either social informatics, information management or social aspects of computing.

Course Fees

2015/16 Home/EU: £6,450; Overseas: £15,150

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