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MA Public Relations and Corporate Communication


Course Description

Aims

The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

This Master’s programme is taught by teaching staff and visiting lecturers with extensive professional experience and expertise. This guarantees students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

Entry requirements

A good honours degree in a relevant discipline (Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism)
A good understanding of how the media industry operates
A good standard of written and spoken English
International students should have a score of 6.0 in the IELTS test (in the written part) or equivalent in other accepted tests (e.g. Toefl, Cambridge Advanced Exam (CAE) or Cambridge Proficiency Exam (CPE)
Students must achieve a minimum of 5.5 in each component of the IELTS or similar tests.
The university will provide support to those with a score of 6.5 or below through pre-sessional courses or summer courses.

You are also encouraged to apply if you:

Have significant professional experience in any area of the media regardless of your educational qualifications.
Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

Fees and finance

2015/6 Home/EU International
Full time £5,750 £11,960
Part time £2,875

These fees are applicable for new entrants in 2015/6. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

The University also offers a postgraduate loyalty discount: If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Employability

There are two distinct areas of public relations in which to work - in-house for an organisation, or at an agency where you will be handling a range of clients.

Public relations practitioners are responsible for the following list of activities:

Internal Communications
Media Relations
Public Affairs/Lobbying
Community Relations and Corporate Social Responsibility
Investor Relations or Financial Public Relations
Issues and crisis management
Business to Business relations
Events management

Proficiency in each of these and other new activities such as moderation (of digital communication channels) equip you for potential career opportunities within the public relations industry. As well as these opportunities public relations graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns

Outcomes

At the end of this course you will be able to:

Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Why Wolverhampton?

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

The course has been designed bearing in mind the needs of:

Practitioners
Professional bodies
Academics
Students new to the field

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

Visit the MA Public Relations and Corporate Communication page on the University of Wolverhampton website for more details!

Student Profiles
Scholarships

Entry Requirements

A good honours degree in a relevant discipline (Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism)

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Recipient: University of Wolverhampton

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