Designed to accelerate your professional marketing career, this innovative marketing degree combines the latest marketing theories, concepts and strategies with contemporary management practice and opportunities for work experience. It gives you the knowledge and skills to confidently apply for marketing management roles in an increasingly dynamic and diverse international business environment.
All core modules are aligned to the leading UK Professional body, the Chartered Institute of Marketing (CIM) thus increasing your ability to think and act strategically about marketing management and organisational change.
You will develop your personal, professional and intellectual capabilities as you explore the principles of, for example, relationship marketing, marketing planning, e-business, business-to-business marketing, and international marketing, together with modules of your choice. Live case materials drawn from the consultancy programmes with which your lecturers are involved, plus the opportunity to gain credit for appropriate work experience within the course of the programme, mean that you are dealing with real marketing issues.
For Chartered Institute of Marketing (CIM) graduates the course offers a route to top-up your qualification to a prestigious Masters degree and by gaining exceptions exemptions for previous CIM studies.
page on the University of Wolverhampton website for more details!
A first or second class undergraduate honours degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above. A reference from a tutor who has supervised your undergraduate studies, or your employer; If English is not your first language, an IELTS score of 6.0 or above or evidence of English proficiency equivalent to the above.You may apply for accreditation of prior learning (APL) subject to the guidelines set out in the UWBS APL Handbook.
Recipient: University of Wolverhampton
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