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Insight Management (MSc/PgDip/PgCert)

Course Description

MSc Insight Management at Winchester equips students with key skills in insight generation and delivery for business decision-making and responsible management. This programme is for established professionals who are looking to gain formal academic accreditation and further enhance their career in Insight Management.

Programme Content

The programme develops students' ability to critically evaluate the information needs of an organisation and the potential value it can generate. Students explore ways in which organisations make sense of information generated, examining consumer decision and business decision processes. It examines the barriers to getting that information used when decision makers are swamped in diverse and often conflicting data, and it reviews approaches to generating ideas and insight through creative thinking techniques, within both divergent and convergent processes. Conveying and articulating the meaning and implications of insight at all levels forms a major part of this programme.

The Research Methods module prepares students to envision, research and write a dissertation. The dissertation topic is chosen by the student and may relate to a specific insight management topic, it could also address the opportunities or challenges faced by a specific organisation or brand.

Winchester Business School is a signatory to United Nations' Principles of Responsible Management Education and the programme has been designed to fit within this framework.

See the website http://www.winchester.ac.uk/Studyhere/Pages/msc-insight-management.aspx


- Strategic Insight Management
- Decision Making: Behavioural Insight
- Organisational Awareness
- Reflection on Personal and Professional Learning
- Business Issue Evaluation
- Insight Generation
- Insight Delivery
- Reflection on Personal and Professional Practice

Learning and Teaching

Various teaching methods are used including lectures, case studies, syndicate work, role playing, business games, group presentations and seminars. Guest speakers enrich the programme content and the diversity of experience. The programme explicitly promotes the synthesis of learning and practice through reflective learning and coaching.


A variety of assessment methods are used. There are no conventional examinations; all modules are assessed through coursework. There is a particular emphasis upon using assessment methods which closely simulate the demands of the business environment. Students are given prompt and clear feedback on their performance.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.


Graduates are equipped to gain and share insights in companies, public sector and not-for-profit organisations. Graduates may secure managerial positions in a diverse range of business support organisations, within the areas of market research, data analysis and competitor and market intelligence.

Visit the Insight Management (MSc/PgDip/PgCert) page on the University of Winchester website for more details!

Student Profiles

Entry Requirements

Normally a first or second-class Honours degree or equivalent. Students are expected to have a minimum of two years' business experience, usually in a middle-management role. Senior managers with substantial business experience, but without a first degree, may also be considered.

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