MA Cultural and Arts Management at Winchester aims to prepare students to work successfully at management level in artistic and
cultural organisations. The programme is relevant to students who already work in the creative industries and are interested in professional development, or those who seek a career in the sector.
The creative industries are a particular business environment with several specificities, such as the implications of cultural policy and agendas of social inclusion and sustainability. Students' understanding of management in the creative industries is developed, as the relationship between the business process and the creative process is examined.
Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment - the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends.
All assignment topics are individually tailored to make sure that every student relates them to their own areas of interest within the cultural industries, from music to painting, from dance to millinery.
The final assignment is a professional project - it could involve organising an exhibition or a tour, starting up a small company or implementing a marketing campaign.
See the website http://www.winchester.ac.uk/Studyhere/Pages/ma-cultural-and-arts-management.aspx
- The Internal Environment: Understanding Management in Cultural and Arts Organisations
- The External Environment: Cultural and Arts Management in Context
- Cultural Entrepreneurship
- Specialisation: Professional Development
- Contemporary Issues in Cultural and Arts Management
- Professional Project
The Professional Project is the equivalent of a final dissertation. It gives students the opportunity to work independently on a substantial professional project on a topic of their choice in the field of cultural and arts management.
Learning and Teaching
Teaching methods include weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study. Students also have the opportunity to develop IT skills, for example for website design and project management.
Modules are assessed by coursework only, using a variety of formats which correspond as closely as possible to professional means of communication such as business plans, reports, audits and portfolios.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.
The programme strengthens knowledge and skills for use for a managerial career in the creative industries for small cultural operators or large organisations such as the Arts Council. Graduates have worked in a range of cultural organisations from The Nuffield Theatre in Southampton to The British Museum in London.
Normally a first or second-class Honours degree in a related subject or professional experience in the area of study. Students who do not have experience working in the creative industries are strongly advised to do an internship in order to gain the professional experience required to complete the MA. If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or equivalent