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Digital Media Practice (MA/PgDip/PgCert)

Course Description

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the broad spectrum available within the digital media industry.

Programme Content

These professionally-focused programmes allow for the dynamic understanding and development of theory within the context of practice. The programmes are structured to enhance skills within a range of specialist careers in the digital media industry. Partnerships with professional practitioners and bodies give students the starting point to develop their own network of professional contacts and to identify key practitioners.

Study consists of four core modules plus two optional modules, where students undertake individual projects and case studies relevant to their particular area of interest. The programme aims to encourage experimentation, innovation and risk-taking.

Students studying MA Digital Media Practice can choose any two optional modules; students studying the Visualisation or Interaction Design pathways must choose two optional modules from the appropriate section. Every student has a final dissertation or equivalent extended project.

See the website http://www.winchester.ac.uk/Studyhere/Pages/ma-digital-media-practice.aspx


Core modules:
- Digital Media Principles
- Design Practice
- Emerging Media Student Directed Project
- Research Proposal
- Dissertation/Major Project

Optional modules (MA Digital Media Practice: Visualisation - http://www.winchester.ac.uk/Studyhere/Pages/ma-digital-media-practice-visualisation.aspx ):
- Architectural Visualisation
- 3D Visualisation
- Data Visualisation
- Infographic Communication

Optional modules (MA Digital Media Practice: Interaction Design - http://www.winchester.ac.uk/Studyhere/Pages/ma-digital-media-practice-interaction-design.aspx ):
- Interaction Design
- Narrative and Storytelling
- AR and VR Interaction
- UX, UCD and UI Design

Learning and Teaching

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts.


Through the undertaking of projects, students engage with real-world tasks, with assessment reflecting the solutions and outcomes expected in the digital media industry. Assessment takes place throughout the life of a project in order to test and offer feedback on the process and integration of skills. Students are required to complete a final substantial piece of work in the form of either an appropriate digital media project or a written dissertation.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.


Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

Visit the Digital Media Practice (MA/PgDip/PgCert) page on the University of Winchester website for more details!

(Student Profile)

Paul Leon

MA Digital Media Practice

“Having worked in different areas of design, I felt this postgraduate degree at Winchester would enhance my knowledge and enable me to gain a formal qualification.

“I particularly enjoyed the 3D Animation Practice module as it allowed me to extend my product design skills by exploring creative animation, which involved sketching characters and creating storyboards.

“The studio facilities here are fantastic and have always been available when needed. I think that smaller teaching groups are valuable and allow you to get to know your lecturers, and learn and share with other students.

“I have now started my dissertation focusing on building an online gaming brand, taking inspiration from some
of my favourite comics, and looking at how concepts like augmented reality may be used. This project reflects the experience I have had at Winchester – reaffirming my knowledge while pushing my limits and giving me confidence in new areas.”


Entry Requirements

Normally a first or second-class Honours degree in a related subject or professional experience in the area of study. All applicants are asked to submit a portfolio of relevant work along with a short written statement outlining the relevance of the programme to their previous experience. If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or equivalent

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