This fast track route to the MSc Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification you've already achieved, and offers you the opportunity to top up to Master's level in one year of part time study.
You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
This course will also allow you to improve your career prospects in marketing and general business areas.
You'll need to study the following two additional modules to complete the MSc:
- Quantitative Analysis for Marketing Management
A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making.
Although ‘analytics’ seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.
The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.
At Westminster, we have always believed that your University experience should be designed to enhance your professional life. Today’s organisations need graduates with both good degrees and employability skills, and we are committed to enhancing your graduate employability by ensuring that career development skills are embedded in all courses.
Opportunities for part-time work, placements and work-related learning activities are widely available, and can provide you with extra cash and help you to demonstrate that you have the skills employers are looking for. In London there is a plentiful supply of part-time work – most students at the University of Westminster
work part time (or full time during vacations) to help support their studies.
We continue to widen and strengthen our links with employers, involving them in curriculum design and encouraging their participation in other aspects of career education and guidance. Staff take into account the latest data on labour market trends and employers’ requirements to continually improve the service delivered to students.
Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma or equivalent.