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Tourism Management (MA)

Course Description

Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This well-established and recently updated course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

We are proud that the course invariably attracts a cosmopolitan group of students from a wide range of countries and that our graduates have successful careers all round the world. The course has been top rated in academic audit and is developed with the advice of the tourism industry. You will study at the heart of London, one of the world's leading tourism destination. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

This course is accredited by the tourism management institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Staff teaching on the course are active researchers, and their teaching is informed by both their own research and by current ideas and debates.

Course content

You will learn about the nature and characteristics of the tourism industry, and explore how it can be marketed, managed and planned, examining cases from around the world. A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to research a topic of your choice in depth.

Core modules

The dissertation is based on your own research interest. This module requires structured research, analysis and application of theoretical principles, culminating in a written presentation of the findings.

•Strategic Tourism Marketing
You will examine marketing from the perspective of management and its role in corporate strategy within the tourism industry. The module enables you to consider the relationships between customers' needs and a tourism organisation's services, and the inter-relationship between design, operation and the delivery of tourism services. The significance of quality in tourism operations and methods for monitoring performance are also explored.

•Tourism Concepts
This module assesses the nature and patterns of demand for tourism, explores the role and interdependence of the industry components, and examines the relationship between public and private sector involvement in tourism. You will have the opportunity to analyse the broader implications of sustainable tourism development by investigating economic, social and environmental impacts.

•Tourism Policy and Destination Management
This module critically analyses the need for tourism planning and management in destinations as well as investigating the effectiveness of different approaches to destination management.

Option modules

Choose three from a list which includes:
•Airline Planning and Management
This module examines the international regulatory framework for air transport and the impact of deregulation. Economic principles are evaluated in terms of costs and revenue structures. Aircraft operations are investigated in relation to both technical and market requirements.

•Airport Planning and Management
This module gives you the opportunity to examine the organisation and management of the airport industry. You will examine airport operations and capacity issues, terminal operations, airport marketing, airport expansion issues, and the role of regional airports.

•Exploring Creative Experiences for Attractions and Events
This module draws on the notion of "the experience economy" and evaluates the ability of effective design and new technologies to engage consumer senses in order to enhance the visitor experience.

•Festival, Culture and Place
You will assess the role which festivals and events perform in stimulating community pride and energising local residents, and investigate their contribution to local economies.

•Mega Events
You will focus on the specific challenges and opportunities associated with the genre of mega events such as Olympic Games, world cups and international expos, and their impact on image and urban regeneration.

•Professional Practice
This module uniquely provides students with experience of professional practice by undertaking a consultancy project on behalf of one of our industry partners.

•Tourism and Cities
This module investigates how tourism shapes cities and how cities shape tourism. You will explore urban tourism's distinct characteristics, the different forms it takes, and its key markets. Particular attention is paid to tourism in London - perhaps the world's leading tourism city.

Please note, not all option modules are guaranteed to run each year, dependant on the demand in the year of study.

Professional recognition

This course is recognised by the tourism management institute (TMI) meaning you can be confident it will give you knowledge, understanding, skills and experience which will fully prepare you for a a career in tourism destination management.

Associated careers

Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including working for national and regional tourism organisations in the UK and overseas, undertaking marketing roles with transport organisations such as airlines and tourism destinations, and working for companies specialising in business tourism. Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.

Visit the Tourism Management (MA) page on the University of Westminster website for more details!

Entry Requirements

As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications. Exceptionally an applicant without these formal qualifications but with considerable work experience in the tourism or related industries may be accepted at the discretion of the Course Leader. If your first language is not English you will need an IELTS score of 6.5.

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